UNICEF has entered into a strategic partnership with Archies Ltd, wherein the latter will market UNICEF branded season’s greetings, calendars, diaries as well as everyday greeting cards across its 222 exclusive outlets in 66 cities and 15 states.
AdAsia, which has returned to India after eight years, has put together some of the most high-profile speakers of the industry, from across the globe. The content promises for AdAsia 2011 to be bigger and better than any AdAsia of recent years.
With the search business of Microsoft being won by Performics globally in January 2011, the performance marketing specialist agency from ZenithOptimedia has formally begun its operations in India too, putting in place its operations in Delhi and Mumbai. The Indian business is estimated to be in the vicinity of Rs 10-12 crores.
At its Board meeting held in Mumbai on September 8, 2011, I Venkat, Director, Eenadu, has been unanimously elected Chairman of the Board of ASCI. Arvind Sharma, Chairman of India Sub-Continent, Leo Burnett, has been elected Vice-Chairman; and Vikram Sakhuja, CEO-South Asia, GroupM Media India, has been re-appointed as Honorary Treasurer.
LinOpinion, the public relations division of Lowe Lintas, has been as appointed communications and public relations partner for Babyoye.com in India. The account, which spans 11 markets, will be led out of Mumbai.
After eight years, Max is experimenting with non-fiction again. The channel is set to launch a half-hour, weekly quiz show ‘Extraa Shots Challenge’, for which it has earmarked a marketing budget 40 per cent higher than its regular spends in property promotion.
TAM Media Research has issued a statement in response to NBA’s demand for monthly reporting of news channels data and the expected deadline of October 2011 to achieve this. TAM has said, “Till the time we receive a formal overall approval from all stakeholders of the TAM database, no decisions on the change in current frequency of reporting will be taken”.
Apollo Group has embarked on a television campaign, which highlights its Neurosciences division. Conceptualised by Hyderabad-based Associated Advertising, the ads highlight each section of the Apollo Group rather than the brand as a whole. A look at what went into the making of this campaign...
Online travel portal, Goibibo, has been investing about 100 per cent of its spends in social media marketing. In a conversation with e4m, Deepak Tuli, Head, Goibibo, elaborates on how social media marketing is driving traffic on the site, besides the company’s expansion plans...
Biz2Credit, a US-based finance portal, has ventured into India and is looking to help finance startups and small businesses to expand itself. The company is investing heavily in online marketing to promote itself, allocating about 30-40 per cent of its spends for online activities.
The new editions of The Sunday Standard in North and West Indian cities will be the same as the national edition, however, local news of the region will be given preference. Prabhu Chawla, Editorial Director, The New Indian Express, shared with e4m that they were not looking at the metro markets for the new editions.
All media face enormous challenges, and the biggest challenge of all is for media to demonstrate value in an increasingly complex market. In the OOH space, clients need to know what’s in it for them and why OOH delivers, writes Haresh Nayak, Managing Director, Posterscope India, explaining how research and collaboration are the keys to success...
Television is established now. E-commerce is where we are seeing lots of activities in terms of overall Internet penetration. By 2015, India is going to have close to 295 million Internet connections. So it is logical that you keep investing in the brand and product of e-commerce. Anyone who has seen the product on TV, the Internet works for him as a catalogue. Anyone coming to the Internet, who wants to have a feel of the product, can go on to the TV channel. So you are right that we are pushing e-commerce more...