Six individual awards and five group awards were given away this year at the third edition of GroupM’s prestigious internal awards event – Choreos – as compared to a total tally of 10 awards last year.
Bosch and Siemens Home Appliances Group has embarked on an aggressive marketing drive as it launches its Bosch range of products in India. The brand would focus on television and print campaigns for its marketing. The TV campaign will break in October 2011. OMD India and Ogilvy India had been awarded the advertising duties in the first quarter of 2011.
The Public Relations Consultants Association of India (PRCAI), in their first ever report on the PR consultancy sector, has reported a positive business outlook in 2011. However, the report also underlined the fact that existing talent and robust hiring remained a challenge.
The Indian Readership Survey and National Readership Survey have finally merged and made way for the Readership Studies Council of India (RSCI) that would offer the Indian print industry a single robust currency for all genres of publications.
The recently concluded India’s tour of England in the NatWest Series has delivered low ratings for ESPN-STAR Sports. Advertisers and media agencies are of the opinion that this adds interest to the forthcoming India vs. England series that would be played in India.
AkzoNobel has launched a new TVC for its flagship decorative coatings brand, Dulux. In keeping with Dulux’s international theme of ‘Lets Colour’, the India TVC brings alive the ethos of ‘Apne Rang Chhalakne Do’ and is centered around the concept of how each individual has a unique identity which is reflected through the person’s choice of colour.
Watch World from the Chitralekha Group is poised to hold its second edition of Watch World Awards on September 24, 2011. This year, the Awards have received 40 per cent more entries, seen a 30 per cent increase in nominations and nine new participating brands.
Anirban Bagchi has been appointed as Publisher of Mid Day Delhi. Bagchi will be replacing Narendra Tripathi, who had recently moved out of the group. He has been associated with Mid Day for the last six months.
Anita Pawaskar has been brought on board as Programming Head of Radio One in Mumbai. She will be reporting to National Programming Director Anil Machado and will be responsible for on-air content.
Kingfisher, Bingo, Tata Docomo, MTV India, Tata Photon, eBay India feature among the top six global Brand Pages on Facebook as per the August 2011 Engagement Analytics Report released Socialbakers, one of the biggest social media statistics portals in the world.
Yatra.com’s new campaign repositions the brand as a provider of hassle free experiences that makes for a happy holiday. The campaign is triggered with the TVC created by TBWA and will be extensively promoted through print, online, e-marketing and mailers.
(For a good television property) a great idea/ concept is key. For a reality show, I would either adapt a successful international format or create something entirely new. For a fiction series, personally speaking, I would now go for a ‘male’ dominated show. Something new and different! Followed by a fantastic set-up, great team who can deliver the concept as envisaged, and channel support – to give it the sort of push it needs on marketing and promotions. Then you cross your fingers and hope for the best!