ESPN-STAR Sports, the official broadcaster and commercial partner of Nokia Champions League Twenty20, has announced a multi-platform partnership with Fox Sports to showcase the tournament when it kicks off this month.
Huawei Devices, a subsidiary of Huawei Technologies Co Ltd, which is a global leader in providing next-generation telecommunications solutions, has signed on well-known author Chetan Bhagat as its brand associate. By signing on Bhagat, who is also seen as a youth icon, Huawei Devices establishes a strong connect with the youth for its Smartphones and Tablets category.
Discovery Channel has announced a new series ‘Curiosity’ that seeks to uncover the truths behind life’s most challenging questions - what would it be like if you could live forever? What would happen if aliens attacked? Is there a parallel universe? How will the world end? Why is sex fun?
Saatchi & Saatchi India has announced the appointment of Hari Ganesh Desikan as Senior Planner at its Mumbai office, strengthening its Planning Division, an area that has always been of prime importance for the agency. Desikan will be responsible for regional planning for Pampers as well as some other key brands.
From being a late entrant to a potential leader in a cluttered market, it wasn’t an easy task when Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India, took the reins of the brand in India in 2009. He has been the brain behind the brand’s much talked about roadblock campaigns. How is Volkswagen doing it?
Godrej Interio has used out-of-home innovations across 23 cities and towns covering Mumbai, Delhi NCR, Kolkata, Pune, Hyderabad and Bangalore to promote its products. The innovation has been ideated by Law & Kenneth and executed by Brandcomm.
Fox Crime, the new English channel launched by STAR India, recently rolled out a campaign, called ‘Photographs Case’, designed by Ogilvy & Mather.
Flying Machine has launched ‘What an Ass’ campaign to launch its new stretch denim range for women. The ‘What an Ass, Kiss my Ass’ ads have already created a furore with women rights activists crying foul against the campaign calling it ‘Vulgar and provocative’. This is just the beginning as a new campaign will roll out in a couple of days on the same lines, total spends on the campaign being a whopping Rs 4 crore. Have the bold lines been applauded or ASSasinated? We find out...
Quasar Mumbai has bagged the digital mandate for JK Helene Curtis (JKHC), which offers products in the personal grooming and home care categories and has brands like Park Avenue, Premium and Parx in its portfolio. Quasar will handle all digital duties for the company, including creative, SEO, social media and websites.
Mahuaa has appointed Lowe Lintas as its creative partner for the forthcoming launch of its Gujarati and Rajasthani channels. The Bangla channel continues to be with Rediffusion. The company is in the process of finalising a media agency soon.
September 22 marked the Foundation Day for Lintas, and the media service asset, Lintas Media Group, celebrated the day as ‘bring a family member to work’ day. Lintas offices across cities joined in the celebrations.
Following a multiagency pitch, luggage brand VIP Industries Ltd has moved its media mandate to Lodestar UM. The account size is pegged in the vicinity of Rs 45-50 crore. Ogilvy is creative agency for the business.
Bag Network is expanding its channel bouquet with the launch of Darshan24. The 24-hour free-to-air spiritual channel, goes on air from Sept 28, 2011.
Radio One has come out with a never-before initiative to let their audience dictate the kind of music they play. This is the first among other projects that will kickstart the FM player’s fifth anniversary celebrations.
Our mindset is to offer quality output in the area of communication, advertising and marketing. Whether that means involving other Ad Clubs, working with agencies in other cities or doing things independently, it does not matter. There is no power play at Ad Club – it is a job that needs to be done.