Panellists at the session on ‘Conscious Capitalism’ raised some relevant issues regarding what businesses should do to adapt to conscious capitalism, what limitations they face, and whether there is a need to make a fundamental change in the organisation.
The session on ‘Marketing to Women Speakers’ saw speakers Abheek Singhi, BCG India and Yeonhee Kim, BCG Korea, decipher the complexities and the uniqueness of marketing to women…
“In marketing, a revolution is going on. The language ‘new’ doesn’t exist, it’s been replaced by ‘NOW’. It’s time to give the power to the people,” urged Robert Senior, Creative Chairman, Saatchi & Saatchi, while speaking on ‘The Pursuit of Big Ideas in the Age of Now’.
The much awaited session of Day 3 at AdAsia 2011 was the valedictory keynote address of Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo, and she didn’t disappoint...
Amitava Guha, Goldie da, as he was fondly known, passed away early morning on November 4, 2011, after a prolonged fight with cancer. His cremation will take place at 12 pm at the Lodhi crematorium today.
Momentum is building up for the e4m Golden Mikes 2011 Radio Advertising Awards. Deadline for receiving entries has been extended to November 15, 2011. So now you have some more time to send in your entries. Lynn de Souza, Chairman/ CEO, Lintas Media Group, is the Jury Chairperson.
There have been some senior level changes at ABP Group. Sabyasachi Ghosh has been made VP - Bengali Magazines. He was earlier VP - Ad Sales, Dailies. Taking over from him as VP – Ad Sales, Dailies is Chandan Majumdar. He was earlier VP Finance & IT.
The editions will serve concentrated and localised BBC.com coverage in these regions. Soutik Biswas, assisted by Rajini Vaidyanathan, will provide content for the BBC.com/India page.
The new tool, christened ‘Ethnostream’, captures customer’s use of an existing product or service, or the environment in which a potential new product or service may be used.
The Advertising Club Bombay has invited entries for 2011 Effie India Awards. The Effies is the premiere showcase for marketing and creative strategies that work. The last date for sending entries is Friday, November 11, 2011.
HSIL Ltd, which had acquired boutique sanitaryware manufacturer Barwood Products Ltd (in the UK) in 2010, has announced the launch of its luxury brand, Queo, in India. Contract Advertising has been roped in to handle the creative duties for Queo.
As the AdAsia 2011 winds down, Alok Agrawal, COO - SW Asia, Cheil Worldwide, sums up the key points and takeaways of the congress and gives a glimpse of how the advertising and media world is set to change in the very near future…
After three full days of listening to 50-odd speakers over 15 sessions, I would say, the future is still uncertain, but we do know that we have to deal with this uncertainty in the most creative way and without any fear, writes Madison’s Lara Balsara.
<b>G’Man:</b> At a market level, I see it as four different buckets – China, South East Asia, Australia and India. Of these, three are completely new to me and they will come with different kinds of challenges. <br><br> <b>Ravi Rao: </b> The way I see it, there are three clear challenges ahead. The first is to bring the best of Mindshare as a trusted advisor to our clients within the framework of marketing... The second is to attract, nurture and grow talent. The third very clear challenge ahead of Mindshare in India is to take digital to a broader territory.
Our focus has always been on understanding customers’ needs. Nissan cars have been priced so well in the market that the customers have to pay less interest rate to the bank… We have been successful, but we are hungry and want more success.