It has been a good week for the Hindi general entertainment genre. Star Plus managed a 300-plus GRP week and KBC’s grand winner of Rs 5 crore took the channel to the No. 2 spot this week. Colors, Zee, Sab and Imagine have all grown in the week.
While the first part of this report looked at the implications of digitising television, Part 2 takes a look at how various factions will benefit – DTH players, broadcasters, advertisers, besides what were the immediate focus areas as well as the requisites for digitisation.
ACK-Media has appointed Vijay Sampath as Chief Executive Officer. He takes over from Samir Patil, who remains on the Board of Directors of ACK-Media.
BIG Street, the OOH arm of Reliance Broadcast Network Ltd (RBNL), has helped Hyundai India put its new car ‘Eon’ on a pedestal inside Delhi Metro stations – literally and figuratively.
According to the annual I-Cube Report, India is all set to have 121 million Internet users by December 2011. Out of 121 million, 97 million would be active Internet users who access Internet at least once in a month.
Shashi Sinha, CEO, Lodestar UM, lists the seven reasons why he feels the media industry will do well. According to him, the future looks very bright.
Tropicana 100% is launching a large scale campaign, ‘Tropicana Breakfast Club’, on the digital space to engage with its consumers and communicate the importance of a complete breakfast.
Based out of Mumbai, Ashok Lalla will report to Ravi Rao, Leader, Mindshare South Asia. He moves from Euro RSCG, where he was President – Digital, and worked with several blue-chip clients, including Unilever and IBM.
After all the action and madness, AdAsia 2011 finally concluded last week. But the hangover continues, and conversations at the forum are still being discussed in various advertising offices. For India, AdAsia 2011 was yet another big achievement.
Agnello Dias, Haresh Chawla, Madhukar Kamath, Man Jit Singh, Rajiv Verma, Ronnie Screwvala, Sandeep Goyal and Vineet Jain are the eight industry leaders nominated for IMPACT Person of the Year 2011, presented by Jagran Group.
Intense competition has kept newspaper cover prices extremely low in India, with none of the players ready to make the first move towards a more sustainable pricing strategy. Industry experts feel all publications need to collaborate to arrive at a threshold level of cover price.
Vikram Sakhuja, CEO, GroupM, South Asia, makes his seven big media bets about the future, all of which are geared towards making media money working harder to grow brands.
Andrew Yule, a Government of India enterprise, has called for a pitch for empanelment of advertising agencies in Kolkata. Last date for submission of applications is November 21, 2011.
<p align=justify>With digital media getting more attention, it has become all the more challenging to manage reputation as in social media people can say various things – both positive and negative. The effort should be not to stop people from saying things, but respond promptly. PR practitioners need to listen to conversations carefully and address the issues therein. Based on these conversations, one needs to change one’s communication plans accordingly. However, there should not be any knee-jerk reaction to negative comments, which can prove to be counter-productive. </p>