Close on the heels of bagging the duties of World Gold Council, OMD has now added the McDonald’s and WGC accounts and has already begun work on the two businesses.
Ashish Bhasin, Chairman, India & CEO SE Asia, Aegis Group, highlights the seven landmarks of the Indian media agencies…
CVL Srinivas, Managing Director, LiquidThread (APAC) & Chairman Starcom MediaVest Group (India), points out the seven mistakes in media planning that ruin a campaign.
One year after venturing into the events business, Paprika Media is now fortifying its operations and is also aggressively promoting its key event, Timeout Food Awards, which will be held in December 2011.
Reliance MediaWorks Ltd, a member of the Reliance Group, has reported a 21 per cent increase in its total income from operations for Q2 FY12 at Rs 236 crore.
As per the comScore data released for September 2011, Timesofindia.com, zigwheels.com and gaana.com top their respective categories; timesdeal.com is the second largest deals site.
The battery manufacturer has shifted focus to the automotive batteries segment for the next two years.
Trendy Divva, currently present in Delhi and Amritsar has major expansion plans, scaling up to 25 exclusive and franchise owned stores by the end of 2012. It is currently in talks with few agencies.
After a stint of 11 years, Rajesh Jejurikar has quit Mahindra & Mahindra as its Chief Executive for Automotive Division. It is understood that Jejurikar is headed to ZEEL as the company’s President, where he would be working with ZEEL MD & CEO Punit Goenka.
As National Sales Head for Sri Adhikari Brothers’ channels Mastiii, Dabangg and Dhamaal, Kavita Sagar will be responsible for driving sales efforts across the network, including brand count increase and revenue.
Haresh Chawla, who has just put in his papers as Group CEO of Network18, addresses his team in a touching farewell note and asks everyone to “keep the aggression going”…
Haresh Chawla, Group CEO of Network18, has put in his papers. He will oversee seamless leadership transition at the media conglomerate over the next few months, and pursue other interests after that.
Leo Burnett, which was already handling Bacardi’s other brands, will now handle the creative duties of Bacardi White Rum too. Rediffusion Y&R is the incumbent on the account.
If you have a product that’s targeted well and the advertising reaches the target, it will do well. The other side to that is that the environment for an upscale channel doesn’t allow mass products and premium products cannot be on a mass channel. India is no longer a cheap market, you have to very careful where you advertise, so when people like Sony, Honda, Tanishq, advertise on our channel, they know what they are getting into, they get an audience they want – it’s an audience that buys these kinds of products.