Network18’s Firstpost.com has launched an online chess championship for its readers. This fortnightly event will see Vishwanathan Anand share some of his real-life chessboard experiences with online participants as part of ‘Firstpost Battleboard’.
In December 2010, the Ministry of Information and Broadcasting (MIB) granted a down-linking license to Al Jazeera English. While the group will continue to maintain its focus on international news, a significant volume of India specific news will also be aired.
Oye! 104.8 FM is all set to go visual with the release of its new television commercials. Bollywood director Pradeep Sarkar has created the TVCs.
Love it, Hate it, but you can’t ignore it. The UNHATE campaign, in a true Benetton style has taken the world by storm as it shows leaders of the nations often known for biases, kissing each other passionately. Here’s what our Ad Frat thinks about the campaign and who would they like to see kissing...
Pratap Bose, COO, Mudra Group and CEO, MudraMax/ Ignite Mudra, writes about the seven lessons he has learnt at the University of Life, most of them, from worthy adversaries.
With Al Jazeera gearing up for a massive marketing campaign, they are in talks with main line marketing agencies as well as ad agencies. The process started a few weeks ago.
Media companies reported a muted performance in second quarter (July-September) of financial year 2011-12 owing to soft revenue growth due to slow down in ad-spends across media.
Nikhil Nehru, Ex-President, McCann Erickson WorldGroup India, has joined the Board of Advisors for Drizzlin Media India. He will be working with the agency’s on-going initiatives, specifically in the space of sustainability and employer branding.
Decency in Advertising – the Sensible, Sensational, Sexy – where to draw the line?; Honesty and Truthfulness in Advertising – Defining the Black and White and Dealing with the Grey and F&B Advertising – promoting processed foods, nutrition or obesity were discussed at length at a seminar organised by ASCI.
Brandscope India recently brought in an innovative streak in the OOH space for Bosch Home Appliances’ new range of washing machines. The outdoor campaign was planned across 35 cities.
PSI India is all set to launch international OOH campaign services in addition to their niche airport advertising services. This has been developed keeping in mind the growing needs of Indian clients going global.
Continuing with its strategy of airing lighthearted, family shows, SAB TV will be launching two new shows on November 28, 2011 – ‘Chidiyaghar’ and ‘RK Laxman Ki Duniya’.
Lowe Lintas, Bangalore has been assigned the creative duties of Nova Medical Centers following a multi-agency pitch. The agency will handle two separate businesses of the expert surgical care centers and the IVF Clinics. The campaign is expected to take off in the next couple of months.
Sanjay Kailash will now have an expanded role with the overall responsibility of delivering revenue for various streams of the business. He will continue to report directly to ESPN Software India MD Aloke Malik.
Punit Singh has joined Proximity as AVP, Digital Technology. He will report to Ranjeev Vij VP, Head – Proximity India. He moves from Reliance MediaWorks.
The Government is reviewing consumer complaints on misleading ads and debating how to manage this issue. In this process, legal requirement as well as an inter-ministerial committee to look into the issue of misleading and false ads are also being considered.
The four publisher members representing the Indian Newspaper Society (INS) in the newly-constituted Press Council walked out of the PCI meet in protest against the remarks on media made by Justice Markandey Katju, Chairman of the Press Council.
The $250 million fund has been earmarked for development, production, co-production and acquisition of high quality, multimedia health and wellness programming as Veria Living prepares for January 2012 re-branding.
The International Festival of Creativity – Cannes Lions – has announced the addition of Mobile as a new awards section for the 2012 Festival. Tom Eslinger, Digital Creative Director of Saatchi & Saatchi Worldwide, will preside over the Mobile Lions jury in its inaugural year.
The point is not to cling to tradition for its own sake, but to preserve it, in keeping with the times, as a successful system of values. At the same time, one must not be afraid to question existing procedures and to optimise them – that’s an essential component of success. As a brand, Faber-Castell strongly values innovation and seeks to offer products with a point of difference as well as new and exciting styles. These values put us in an excellent position to take on our competitors.