Jivox will now focus more on evolving the technology behind their video advertising platform and licensing the platform to publishers.
Percept Activ executed these on-ground activities in over 20 cities to create an emotional connect with the painters.
Vh1 has planned a 360-degree marketing promotion that will involve all media verticals – on-ground activities, digital and mobile activation as well as radio spots.
The study highlights that India is one of the most preferred destinations for foreign direct investment (FDI), only being second to China.
Bringing to the table his extensive experience spanning 15 years in financial journalism with leading publications, Vinu Lal’s mandate is to improve brand visibility across the board.
After the ‘Sheikh It Baby’, ‘Phoren Return’ and ‘Singapore Fling’ campaigns to launch its international operations, Indigo Airlines’ has come up with a new campaign to celebrate the same. exchange4media explores if the industry gives a green signal to the ad…
What India needs is adoption of global concepts as it prepares for occupying a pre-eminent position in the world in the next seven years. Pranesh Misra, Brandscapes Worldwide, presents his wishlist…
Subrata Chakraborty, Managing Director, BrandCurry, lists the seven mantras to maintain a successful relationship with clients…
Christian Saffer stresses that BMW is committed to delivering ‘joy’ to consumers, making it the No.1 premium car brand in India, at the Pitch CMO Summit 2011, presented by Jagran Group.
The One Club has appointed Agnello Dias, Chairman and & Co-Founder of TapRoot India, Mumbai, as official ambassador to The One Club in India.
Correspondent Nitin Pandey introspects on the role of media in a rapidly changing scenario and whether Justice Katju’s remarks are justified…
Outgoing CEO of Network18 Group and Viacom18 says he is just moving on to do different things, and letting the current crop of managers grow into leaders
Chetan Gupta, President, Commercial, Amar Remedies Ltd, confirmed the development to exchange4media
Sandeep Kaul, Head of Personal Care Division at ITC, emphasises on mastering the art of ampersand while entering a 100-year old category with more than 120 existing brands, at the Pitch CMO Summit 2011, presented by Jagran Group.
While Samsung plans to capture the market in metros by bringing to life ‘experience’ for people, in the rest of the country, it plans to use distribution expansion and access for its growth. This he said at the Pitch CMO Summit 2011, presented by Jagran Group.
Ashish Patil observes that Cinema, Cricket and Curry are three big marketing mediums and that humour is back, at the Pitch CMO Summit 2011, presented by Jagran Group.
The Designomics, an awards event conceptualised by Preeti Vyas, Chairperson, VGC, was held on November 26, 2011, to recognise intelligent designs across various verticals.
Godrej & Boyce, Nippo Batteries and Durian Industries were the top three advertisers from the household products sector during Jan-Sept 2011.
Financial Times has, over the last two years, upped its digital presence in India to the next level with its redesign and a large Indian subscription base.
The remittance market globally is driven by migration. Migration is broadly segregated into two types – one is that of knowledge workers and the other is the unskilled labour force. The key segment drivers are migration and skilled/ unskilled labour force demand globally. The migration story is pretty strong and India is a strong base for both these categories. Also, India is the largest receiver of remittances globally, with more than $55 billion coming in annually from Indians overseas.