Adding more than 12 new clients, IBD India has totalled business worth Rs 90 crore in 2011. The wins come across the agency’s four offices post multi-agency pitches.
Text100’s technology PR heritage is what clinched the deal for Vserv.mobi.
Suvarna channel plans to embark on a marketing blitz with an allocation of Rs 120 million towards promotion of Kannada version of ‘KBC’.
It is a growth story for nearly all Top 10 English dailies as per the IRS Q3 2011 results even as TOI and HT maintain their leadership positions.
Among Bangla dailies, Aajkal, Ananda Bazaar Patrika and Sambad have recorded growth in their Average Issue Readerships (AIR) in IRS Q3 2011.
Hindustan Times and The Times of India continue to maintain their leadership positions in Delhi in the latest round of IRS.
Three of the top five Gujarati dailies have seen growth in Average Issue Readership (AIR) as per IRS Q3 2011 results.
Hindi dailies have seen their Average Issue Readership (AIR) go up marginally by 0.40 per cent as Jagran and Bhaskar continue to lead the field.
Over all, Marathi dailies have witnessed a slight growth of 0.31 per cent in Average Issue Readership (AIR) as per the IRS Q3 2011 results.
Last date for receiving applications is January 16, 2012. The account size is estimated to be in the vicinity of Rs 6-7 crore.
Snapdeal’s key marketing strategy for 2012 is to keep improving on the RoI of various marketing investments as the portal takes on a fresh look.
Corporation Bank had chosen its advertising partners in February 2011 after a pitch called in October 2010. Last date for applying is January 13, 2012.
Jagran stays on top as Bhaskar grows fastest. Tribune, DNA & Telegraph grow among English dailies. Among language publications, Malayala Manorama continues to lead.
Monica Tata, GM - Entertainment Networks, South Asia, Turner International India, writes about seven reasons why television scores over other media.
It’s an art to keep pace with Gen Y. But it is these young minds who become our windows to the ever-changing world, says Nickelodeon’s Nina Elavia Jaipuria.
Seema Mohapatra, Regional Director, South Asia, BBC Worldwide, revisits seven magic moments of the Indian television industry.
TOI has maintained its lead among English dailies in Mumbai, while HT has strengthened its position as the No 2 paper as per the IRS Q3 2011 results.
<b>Harindra Singh:</b> Percept had been in the traditional services business wherein we came up with entertainment, media and communication solutions to help deliver on the client’s objective, such as traditional Advertising, PR, Events, Production, Branded Entertainment, Media buying and so on. But such a business is very transactional in nature i.e. once the job and billings are completed we move on to the next project, and so on and so forth.
Our ambition and mission is to broad base the genre and ensure that every young Indian is tuning in to our channel. We look forward to having History leading and growing the genre progressively into an alternative to mainstream general entertainment channels. This is the general trend world over: factual entertainment channels actually compete with regular mainstream entertaining channels and we expect that to happen here as well.