Chevrolet is showcasing 15 vehicles at Auto Expo 2012
Chevrolet is showcasing 15 production and concept vehicles at 11th Auto Expo in New Delhi.
Date-wise News
Suzuki launches two new two-wheelers
Suzuki unveils two new models, Hayate motorcycle and Swish 125 scooter, and introduced the theme of ‘Apna way of life’ at the Auto Expo 2012.
Cartoon Network Enterprises expands Asia Pacific licensing portfolio
Cartoon Network Enterprises expands its Asia Pacific licensing portfolio with the launch of popular comedy properties.
Idea powers India’s first ever audio release on mobile
Makers of the Kannada movie ‘Nam Anna Don’ have used Idea Cellular to launch the film’s music exclusively on the mobile platform, a first in the country.
Innovation, customisation to drive OOH growth in India
Doing a roundup of the OOH industry in 2011, Ishan Raina, CEO, OOH Media, states that this industry is slated to grow 4-5 per cent in the next two years.
The connecting dots for OOH industry are now visible
A look back at the 2011 calendar to know more about the agents of change that opened up the OOH industry to advertising opportunities.
Airtel’s ‘Har friend zaroori hai’ campaign goes viral
Having successfully established a youthful brand connect, Airtel’s campaign now takes the ‘Gamification’ route in its all new online avatar.
Mudra Max puts OOH, Experiential & Retail under one head
Mandeep Malhotra has been elevated as President & Head, Mudra Max. He will be in-charge of experiential businesses and retail cluster.
IMPACT Annv Spl: Avoid radio at your own risk
Apurva Purohit, Chief Executive Officer, Radio City, lists seven reasons why advertisers cannot afford to avoid radio.
Star Plus begins promotion blitz for ‘Survivor India’
Star Plus is ready with its first non-fiction launch of the year. ‘Survivor India’ premieres on January 6, and is being promoted through radio, print, outdoor and digital mediums.
Mail Today launches Chandigarh edition
The content strategy of the Chandigarh edition would be similar to that of the Delhi edition with complete focus on national news and no local news.
OOH in 2011 – Still driven by perceptions
The OOH industry in India is still driven by perceptions rather than capabilities, feels Kinetic’s Rajul Kulshreshtha as he takes stock of the industry in 2011.
Pepperfry.com goes social with Windchimes Communications
Pepperfry.com, a new e-commerce venture, has taken on board Windchimes Communication as its social media partner.
Businesses are not built in a day: Sunil Lulla
For Sunil Lulla, the mission is to make the entire Times network profitable as an entity, expand its reach to Europe and drive value for TV content.
IMPACT Annv Spl: Optimising returns on radio
Prashant Panday, Executive Director & CEO, Radio Mirchi, highlights seven ways in which advertisers can optimise returns on radio.
IMPACT Annv Spl: FM Phase III – opportunities & challenges
Anurradha Prasad, President, AROI and Chairperson & MD, B.A.G. Network, on the seven opportunities and challenges that Phase III will bring.
BIG FM tunes ‘sound of celebration’ as its new jingle
Big FM revamps its signature jingle “Suno Sunao, Life Banao”; jingle to be heavily promoted across the Reliance Broadcast Network.
<b>Rahat Beri</b>, COO, Percept Profile India
<p align=justify>Public Relations as an industry in India is growing, though in a fragmented and individualistic manner, rather than as a collective and industry-like manner. As a profession, PR continues to attract more scorn than appreciation… It has not yet managed to carve a brand unto itself, while it continues to provide invaluable inputs in building brands. Sans accolades, appreciation and awards, the profession continues to trudge the less treaded path to success.</p>