Mistry to turn entrepreneur post March. Sharma will also oversee the sales integration between India Today Merged Entity and Mail Today
Publicis Ambience has won the creative duties following a multi-agency pitch.
Vineet Singh Hukmani, MD, Radio One, speaks exclusively to e4m on the station’s plans to tap the up-market listener base with revamped content
Grasshoppers has won the account on the back of a multi-agency pitch. The account spends are estimated to be Rs 6-7 crore
N Ram is stepping down as Editor-in-Chief with effect from January 19, 2012. Meanwhile, Arun Anant is slated to take charge as CEO of The Hindu
This fortnight, Suman Srivastava highlights how companies are building loyal customer base by making them feel special & not by some rewards programme
ASCI’s Consumer Complaints Council upheld complaints against 10 ads during Sept & Oct 2011, most of them being products of home shopping networks
After adding 100 business wins to its kitty in 2011, the agency has started 2012 by bagging the creative duties of Maruti Suzuki Ertiga
The mobile phone brand ties up with Talenthouse India, undertaking a nationwide crowdsourcing initiative to increase customer involvement with the brand
Apurva Purohit, CEO, Radio City, points out that the time for the industry to work together is here
Prashant Panday, CEO, Radio Mirchi, ponders on the slowdown in radio & forecasts the role that 2012 will play for the industry
A distinguished Jury panel is in place to judge the 2nd edition of the OOH Advertising Awards. Ashish Bhasin, Aegis Media, is Jury Chairperson
After bagging Augere's Wireless Broadband business in India, Everest Brand Solutions has now won creative duties of Kotak Mutual Fund
2011 is being hailed as a landmark year for radio, with the announcement of Phase III, among other things. But will it spur listenership and revenues?
Samsung India has appointed BD Park as President & CEO of Samsung South West Asia operations and MD of Samsung India Electronics Ltd
In his role as Executive Director, Prajakt Raut will drive programmes to make The Hatch India’s largest platform and support centre for start-ups.
Volkswagen’s ‘Think Blue’ campaign will gain momentum in India with this association. The campaign kick-starts on January 10, 2012, and will be marked as ‘Clean India Day’ every year
FMCG and television are the two major brand categories that advertise on radio. Apart from these, telecom is a growing industry that advertises on radio. At the local level, it’s the retail sector that advertises on radio in a big way. However, the real estate sector, which has been witnessing a negative trend, has not picked up well on radio. Apart from this, a lot of brand categories have increased their spends on the medium and have opted for radio in their media plans.