Date-wise News
Mistry to turn entrepreneur post March. Sharma will also oversee the sales integration between India Today Merged Entity and Mail Today
Noor Fathima Warsia Jan 10, 2012 2:48 PM
Publicis Ambience has won the creative duties following a multi-agency pitch.
Deepika Bhardwaj Jan 10, 2012 2:47 PM
Vineet Singh Hukmani, MD, Radio One, speaks exclusively to e4m on the station’s plans to tap the up-market listener base with revamped content
Shree Lahiri Jan 10, 2012 10:00 AM
Grasshoppers has won the account on the back of a multi-agency pitch. The account spends are estimated to be Rs 6-7 crore
exchange4media Staff Jan 10, 2012 9:51 AM
N Ram is stepping down as Editor-in-Chief with effect from January 19, 2012. Meanwhile, Arun Anant is slated to take charge as CEO of The Hindu
Sai Prasanna Jan 10, 2012 8:59 AM
This fortnight, Suman Srivastava highlights how companies are building loyal customer base by making them feel special & not by some rewards programme
Suman Srivastava Jan 10, 2012 8:05 AM
ASCI’s Consumer Complaints Council upheld complaints against 10 ads during Sept & Oct 2011, most of them being products of home shopping networks
exchange4media Staff Jan 10, 2012 7:52 AM
After adding 100 business wins to its kitty in 2011, the agency has started 2012 by bagging the creative duties of Maruti Suzuki Ertiga
exchange4media Staff Jan 10, 2012 7:49 AM
The mobile phone brand ties up with Talenthouse India, undertaking a nationwide crowdsourcing initiative to increase customer involvement with the brand
exchange4media Staff Jan 10, 2012 7:47 AM
Apurva Purohit, CEO, Radio City, points out that the time for the industry to work together is here
Apurva Purohit Jan 10, 2012 7:45 AM
Prashant Panday, CEO, Radio Mirchi, ponders on the slowdown in radio & forecasts the role that 2012 will play for the industry
Prashant Panday Jan 10, 2012 7:45 AM
A distinguished Jury panel is in place to judge the 2nd edition of the OOH Advertising Awards. Ashish Bhasin, Aegis Media, is Jury Chairperson
exchange4media Staff Jan 10, 2012 7:43 AM
After bagging Augere's Wireless Broadband business in India, Everest Brand Solutions has now won creative duties of Kotak Mutual Fund
exchange4media Staff Jan 10, 2012 7:42 AM
2011 is being hailed as a landmark year for radio, with the announcement of Phase III, among other things. But will it spur listenership and revenues?
Priyanka Nair Jan 10, 2012 7:40 AM
Samsung India has appointed BD Park as President & CEO of Samsung South West Asia operations and MD of Samsung India Electronics Ltd
exchange4media Staff Jan 10, 2012 7:40 AM
In his role as Executive Director, Prajakt Raut will drive programmes to make The Hatch India’s largest platform and support centre for start-ups.
exchange4media Staff Jan 10, 2012 7:39 AM
Volkswagen’s ‘Think Blue’ campaign will gain momentum in India with this association. The campaign kick-starts on January 10, 2012, and will be marked as ‘Clean India Day’ every year
exchange4media Staff Jan 10, 2012 7:35 AM
FMCG and television are the two major brand categories that advertise on radio. Apart from these, telecom is a growing industry that advertises on radio. At the local level, it’s the retail sector that advertises on radio in a big way. However, the real estate sector, which has been witnessing a negative trend, has not picked up well on radio. Apart from this, a lot of brand categories have increased their spends on the medium and have opted for radio in their media plans.
exchange4media Staff Jan 10, 2012 12:00 AM
