Karnataka will soon have a 24-hour Kannada news channel with a journalist at the helm of affairs. The channel is promoted by Writemen Media
BIG Digital has been promoting the multi starrer movie, Sadda Adda, across various mediums in the digital space.
Star Cricket dominated the sports genre in 2011, which saw a high level of viewership courtesy the World Cup, but second half of the year was static
Relatively new player FoodFood managed to topple NDTV Good Times and Zee Khana Khazana in 2011 with some smart strategy & good content
Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has made some key appointments, boosting up the teams in its Delhi and Mumbai offices
Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has made some key appointments, boosting up the teams in its Delhi and Mumbai offices
The primary spend will be on print, though Durian Furniture might go for television spends later in 2012
Intelliverse announced today the appointment of K. V. Gopalakrishnan (KVG), as the Chief Executive Officer for Intelliverse Telecom India
MediaCom has been awarded the KDD India media biz following a multi-agency pitch. The business will be managed out of MediaCom’s Bangalore office
The new PR division will be headed by Allanjit Singh, the newly-appointed Social Strategist at iris. He moves from Ogilvy, Singapore
The annual NAB Show has chosen ‘The Great Content Shift: Defining Your Evolution’ as the theme for the event this year
With a large number of young voters in Uttarakhand, dailies as well as political parties are gearing up with communication targeted at them
HBO has come up with new programming, which reflects commitment to its ‘Gen Mix’ audience, comprising Gen X and the older Millennial
Cannes Lions 2012 will see the launch of a new stream of content – Forums. The Cannes Connect Bar will heighten networking opportunities
Percept/H, which has won the election campaign for Congress party in UP & Uttarakhand, has strengthened the creative team at its Delhi office
Madan Sanglikar joins AD2C after spending over nine years at Mindshare, having worked on some of the most digitally active advertisers
After a stint of around two years, Rana Barua has put in his papers at Red FM as COO of the network. Industry sources have confirmed the development
From being an out-and-out business channel, CNBC Awaaz is progressing to become a growth tool, which creates value for its viewers
The People’s Lab enables companies and institutions to gain a rich understanding of issues, situations and aspirations relevant to their business
Our strategy is convergent with what is going on in the client world. I just saw the IBM study, which interviewed 1,700 CMOs, and found the two biggest issues for CMOs are geography and technology. What I always talk about at JWT is that on both those counts, we need to lead into all the changes going on with technology because everything is happening very fast, especially in communication. Secondly, our strength is geography. By that I mean, we are well established in the mature markets, but we have deep roots in the fast growing markets, much more than our competitors.