Sanjeevani, the popular brand of honey from Wipro Consumer Care and Lighting, has been re-launched nationally in a new packaging under the name Glucovita Honey recently
Sage India has announced the transfer of its India-based headquarters in Delhi to a newer facility in Gurgaon
Viacom18’s sixth channel Comedy Central has roped in BBH as its creative partner. Vizeum is media AOR.
TheDealsPoint.com to offer special privileges, schemes and discounts to its employees and plans to make inroads into key metros of India
The Pioneer’s J Gopikrishnan and CNBC-TV18’s Udayan Mukherjee were adjudged Journalist of the Year at the 5th Ramnath Goenka Awards
UK’s Voi Jeans has roped in Bangalore-based H2O as its creative agency in India. The brand plans to beef up its presence through brand outlets
‘CriCardo’ is a multiplayer cricket card game, which combines the thrill of cricket and the fun of card games
My FM is all set to beef up its content line-up by launching two new interactive programmes – Aradhana and Kajal – in Ahmedabad
NokiaShop is the first online shopping portal in the country to deliver mobile devices directly from the manufacturer to the users
Flash mobs are emerging as an alternate marketing tool for creating a buzz around brands and building consumer connect
Momentum India forum covered wide ranging topics such as media & design, industry-education collaboration, and recognising talent, among others
City Plus, the community-commodity-lifestyle based compact weekly from Dainik Jagran, is all set to launch two more editions in Pune
Wings Biotech is on the lookout for a creative partner for its analgesic brand Diclowin Plus. The pitch is currently underway in Delhi
MTV has come out with a new property Gate Crash, which gives fans a chance to attend the most exciting events across the world
If we look at media on the whole, we have paid media like banner ads, SEM; owned media like websites, Facebook channels; and finally, earned media where others talk about a brand based on the positive influence they have, which could be as a result of brand engagement, prizes, giveaways and so on. So IndiBlogger essentially plugs that gap where a brand sees that it needs more earned media, since it surely carries a lot more trust and credibility.