Date-wise News

Puma announces partnership with BMW Motorsport

Puma announces partnership with BMW Motorsport?blur=25

Puma will also assume the role of an exclusive licensed partner for BMW Motorsport for the product categories of footwear, apparel and accessories

exchange4media Staff Feb 2, 2012 5:02 PM

Incumbent brands should think like insurgents: Vinita Bali

Incumbent brands should think like insurgents: Vinita Bali?blur=25

MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep creating value.

Sai Prasanna Feb 2, 2012 1:29 PM

Fusion 2012: India looking beyond cricket and media

Fusion 2012: India looking beyond cricket and media?blur=25

Fusion 2012 presented by IMC, saw speakers discussing interesting topics like Sports viewership and Ethics, Censorship & PR – Media on the Mat

Suraj Ramnath Feb 2, 2012 12:57 PM

Vinod Mehta resigns post, not company; Krishna Prasad steps in

Vinod Mehta resigns post, not company; Krishna Prasad steps in?blur=25

After 17 years of being Editor-in-Chief of Outlook, Vinod Mehta moves from day-to-day editing; will continue with the company as advisor

Rahul Dubey Feb 2, 2012 9:25 AM

News Express brings on board a new Executive Editor

News Express brings on board a new Executive Editor?blur=25

Hindi news channel, News Express has roped in Kumar Rakesh as its new Executive Editor

Abid Hasan Feb 2, 2012 8:31 AM

Financial brands buzz 'money' on radio

Financial brands buzz 'money' on radio?blur=25

Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium

Priyanka Nair Feb 2, 2012 8:07 AM

Mahindra Satyam Q3 net up 424 pc YoY

Mahindra Satyam Q3 net up 424 pc YoY?blur=25

Continued focus on operational efficiencies is paying off for Mahindra Satyam as the company’s Q3 consolidated revenue grew 9% QoQ to Rs 1,718 crore

exchange4media Staff Feb 2, 2012 7:13 AM

Milestone Brandcom’s noon-till-3 buzz for McValue

Milestone Brandcom’s noon-till-3 buzz for McValue?blur=25

Milestone Brandcom embarked on an innovative OOH campaign to promote McValue, an economy lunch deal from McDonald’s

exchange4media Staff Feb 2, 2012 7:12 AM

Windchimes strengthens Gurgaon team

Windchimes strengthens Gurgaon team?blur=25

Windchimes Communications has appointed Uvika Wahi as Community Maven. She will be heading the HCL and CII businesses, among others

exchange4media Staff Feb 2, 2012 5:07 AM

Anjani Kumar leaves Sony to set up Successwrks

Anjani Kumar leaves Sony to set up Successwrks?blur=25

Successwrks will provide solutions in all the areas that connect to Human Resources – learning, search, staffing, HR advisory or HR outsourcing

exchange4media Staff Feb 2, 2012 5:05 AM

<b>Nitin Mathur</b>, Senior Director - Marketing, Yahoo India

<b>Nitin Mathur</b>, Senior Director - Marketing, Yahoo India?blur=25

We continue to invest in the best of innovations. Consumer trends change over a period of time... We made sure our products have deeper relationship with Facebook and Twitter, we're in partnerships with them. There's a huge amount of traffic coming in from social networks, which is incredibly important. We think social is not necessarily a destination, it's a behaviour. What we think about offline, we try to replicate it online. There are verticals, but behaviour is pervasive. As long as we help people create a social graph of their own and tap into it and share their content, that's an enriching experience.

exchange4media Staff Feb 2, 2012 12:00 AM