Puma will also assume the role of an exclusive licensed partner for BMW Motorsport for the product categories of footwear, apparel and accessories
MD and CEO, Britannia Industries - Vinita Bali’s success mantra for brands is simple. Incumbent brands should think like insurgents and keep creating value.
Fusion 2012 presented by IMC, saw speakers discussing interesting topics like Sports viewership and Ethics, Censorship & PR – Media on the Mat
After 17 years of being Editor-in-Chief of Outlook, Vinod Mehta moves from day-to-day editing; will continue with the company as advisor
Hindi news channel, News Express has roped in Kumar Rakesh as its new Executive Editor
Radio is being tapped in interesting ways by financial brands. A look at how Visa, Muthoot and Kotak Life are leveraging this medium
Continued focus on operational efficiencies is paying off for Mahindra Satyam as the company’s Q3 consolidated revenue grew 9% QoQ to Rs 1,718 crore
Milestone Brandcom embarked on an innovative OOH campaign to promote McValue, an economy lunch deal from McDonald’s
Windchimes Communications has appointed Uvika Wahi as Community Maven. She will be heading the HCL and CII businesses, among others
Successwrks will provide solutions in all the areas that connect to Human Resources – learning, search, staffing, HR advisory or HR outsourcing
We continue to invest in the best of innovations. Consumer trends change over a period of time... We made sure our products have deeper relationship with Facebook and Twitter, we're in partnerships with them. There's a huge amount of traffic coming in from social networks, which is incredibly important. We think social is not necessarily a destination, it's a behaviour. What we think about offline, we try to replicate it online. There are verticals, but behaviour is pervasive. As long as we help people create a social graph of their own and tap into it and share their content, that's an enriching experience.