After a laborious judging process, the winners of OOH Advertising Awards will be announced at an elaborate function in Delhi today evening
R K Swamy BBDO & Basic 4 Advertising have joined GAIL’s roster this year. The empanelment process has come to an end with eight agencies being empanelled
FM radio expansion plans are on the horizon but it is still not clear how the medium will bring in content innovation to attract both, listeners and advertisers
As per the latest KPMG-FICCI report, digital industry grew at a promising rate of 54 % as against TV (10.8 %), print (8.3 %), radio (15 %) and OOH (7.6 %)
The idea of an OOH campaign has to be simple but at the same time engage people. OOH and digital media can work perfectly to generate a magnifying effect
Anuj Gandhi has joined Network18 as Group Director, Distribution and New Business Development, with immediate effect
UB Group’s beer brand, Heineken is set to invest almost 15 per cent of its marketing budget on digital and social media platforms in the next quarter
The initiative will acknowledge achievements of women who give a whole new meaning to the words, power and influence; the list will be unveiled on March 19
Percept Out of Home to build awareness for a Tupperware Carnival in Coimbatore, Tamil Nadu through an outdoor campaign
The tune-ins of World Series Hockey saw a 30 per cent week-on-week growth – double than English Premier League in the same period
Indian PR & Corp Comm Conference has lined up an impressive list of industry experts as speakers, starting with Tim Sutton as keynote speaker
The way TV has fragmented, marketers will surely realise that their spend in print delivers. Marketers need delivery on-ground and they need response, and on that count, print will score higher any day. Television advertising overall is growing also because of the multiple platforms with many channels launching, but the question is whether they are delivering? I don’t think so. There are maybe 50 television channels of any substance. Advertising on the rest is wasteful.