VRL Media’s Kannada daily, Vijayavani, hit the stands early this week. The daily will soon execute out of home and television campaigns for its promotions
STAR’s Rs 3851 crore deal with BCCI is not dependent on just ad sales, say industry experts, who see this as the first serious bet on TV digitisation and the changing media landscape
STAR’s Rs 3851 crore deal with BCCI is not dependent on just ad sales, say industry experts, who see this as the first serious bet on TV digitisation and the changing media landscape
Being out of home is not always the reason to watch IPL online. According to MEC IPL TV Rating Prediction study, online was replacing television at home as well
Being out of home is not always the reason to watch IPL online. According to MEC IPL TV Rating Prediction study, online was replacing television at home as well
Is IPL getting too cluttered with too many brands? MEC IPL TV Ratings Prediction study single out Nokia, Pepsi and Coca-Cola as brands that will maintain going in recall
Is IPL getting too cluttered with too many brands? MEC IPL TV Ratings Prediction study single out Nokia, Pepsi and Coca-Cola as brands that will maintain going in recall
Perfetti Van Melle’s brand Center Fruit has used the celebrity tweet route to create a teaser online for amplifying a TV show
The association will help in optimising the ad space available on the website and bring about more value proposition for prospective customers
Dainik Bhaskar launched fifth edition of Marathi newspaper, Divya Marathi, from Solapur; previous four editions are from Aurangabad, Nashik, Jalgaon & Ahmednagar
The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16
The Press Club announces the jury members for the cricket writing and crime writing categories of the National Journalism Awards; entry date extended to April 10
Jagran Prakashan has finally announced the acquisition of NaiDunia Media Limited, by acquiring the publishing house’s parent company Suvi Info Management (Indore)
Italian linen brand Frette has appointed Carat Media as its media AoR for India. The account will be handled from Carat’s Mumbai office
Airtel, Aditya Birla Money, L’Oreal, Godrej, Mahindra, ICICI Pru and VIP were some of the brands that were felicitated for outstanding products at POY 2012
Shobhit Mathur, Executive Creative Director, Cheil has quit after a brief stint of seven months. This is the second senior exit from the agency in the recent past
“A statement made by a consumer – ‘A treadmill is a dreadmill’ – has always stayed with me. This line sparked off the entire thought process for the CrossFit campaign. We don’t have any treadmills in Reebok CrossFit gyms.”