After HP India’s Facebook page crossed the 100,000 fans milestone, it initiated a social co-creation project that resulted in a Facebook community song
VLCC, a print focused brand for years, will now spend half of its marketing budgets on TV; the company has chosen JWT India as its creative partner
In a homecoming of sorts, Shravan Garg, who had recently resigned from Dainik Bhaskar, has joined NaiDunia as Chief Editor
India Today Group becomes holding group for all cos & businesses it represents. Ashish Bagga is CEO of the new entity, Kalli Purie given additional charge of Chief Synergy Officer
My FM has launched its new app, My Mobile, for android mobile users; it was made available from April 7
Chawla, who quit Network18 as Group CEO of Network18 and Viacom18, early this year, will join India Value Fund Advisors starting June 1, 2012
Dhiman Mukherji discusses India’s online ecosystem, consumer engagement through social media for B2B players and more
The survey carried by Business Today’s Business Confidence Index, expects a slowdown in economy in the first quarter of fiscal year 2012-13
H&R Block appoints Onads as its marketing and communications agency for its India launch, post a multi-agency pitch
UTV Indiagames has launched IPL Cricket Fever, the official IPL season 5 mobile game; it features actual IPL elements
“Airport retail business in India has undergone a substantial and rapid growth in the last few years, and this means two things. First, the number of passengers has gone up and second, the innovative ads at the airports are really attracting passengers to buy those products. This will augur well for OOH businesses this year, provided the advertisers are ready to take advantage of the rapidly changing profile of the air traveler in India. They should realise that today’s air travelers are not limited to the high flyer category, but belongs to a category that covers a broad range of decision-makers with real purchase capabilities.”