Channels such as Colors, CNN IBN, CNBC TV18, Sun & Hungama switched off in all Digicable networks across India due to non-payment of subscription fees
Turner’s abrupt decision to shut down Imagine brings forth two challenges – 150 people whose jobs are impacted & existing contracts with other affiliates
While there have been attempts by many media conglomerates to acquire a second GE channel, only Sony’s acquisition of Sab has proved to be successful
In a decision that has created a bit of a stir for agencies, STAR India has decided to stop all mentions of associate sponsorships for its fiction shows, across channels
In the first week of the tournament, including the opening ceremony, IPL website has recorded 13.7 million views as against 8.8 million views last year
Ninety seven entries spread across 55 award categories will be honoured at the third edition of IDMA, 2012 in Mumbai on Monday, April 16
Apart from Arunabh Das Sharma who has been made President, BCCL has elevated four of its other senior officials to Executive Presidents for Brands, Audiences, Supply Chain and Brand Capital
As part of an OOH campaign, dummy containers of ‘CrossFit Gym’ were placed on conveyor belts to highlight that ‘The Sport of Fitness has Arrived in India’
Turner Broadcasting System has decided to shut down Imagine TV and its international feed Imagine Dil Se
In his new role, Jaideep VG will work from the Mumbai office and report to the COO and Publisher of Paprika Media
As part of her new portfolio, Simmi Karna will be responsible for creation and marketing of shows designed both for regional and Hindi GECs
We have to be mindful of competition. We are in a competitive environment in virtually every market we operate in. But Discovery has been in these markets much longer than anyone else and we are much better established in terms of relationships with viewers and the industry. India has particularly been strong for us. We have a strong game plan in place. Competition is something we pay attention to but not something we get distracted by.
We keep brand reputation at the epicentre and work backwards to calculate every activity from there. Often people think corporate communications is about press releases and media mentions, but it’s not true. We have to calculate what benefit a coverage gives and what effect it will have on the business or in brand perception. If the answer is none, then the coverage is nothing more than a piece of paper. Managing communication is the job of a storyteller, and we clearly define when to speak, what to speak and to whom to speak. It is an art of telling a story in an interesting manner.