Comedy Central bullish on outdoor for ‘Hot in Cleveland’
The channel has earmarked 80 per cent of its marketing budget on a full blown outdoor campaign for its latest show
Date-wise News
Live India owners sell channel to Mahesh Motewar
The Hindi news channel's ownership will transition from Wadhawan-run HDIL to Motewar-owned Prosperity Agro (Samruddha Jeevan)
Bengali magazine Unish Kuri completes 10 years
‘Unish Kuri’ is celebrating its tenth anniversary with new website, which carries the magazine in digital format
Kartikeya Sharma-led India News’ parent co in talks to buyout NewsX
The deal is expected to be announced soon
Outdoor industry raises alarm against illegal hoardings
Out of home markets have become fragmented, disorganised & cluttered due to illegal hoardings, giving sleepless nights to OOH players
Build, don’t battle is my mantra: Vandana Katoch
Vandana Katoch, who recently turned ad entrepreneur with ‘Clayground’, talks about the idea, challenges & vision ahead
Kimaya goes outdoor to highlight sale season
Fashion house Kimaya has initiated a sales promotion OOH campaign using large size hoardings in Mumbai
Bloomberg UTV, Sobo Films join hands for ‘The Outsider’
The debate series will go on air in mid August and will be hosted by Tim Sebastian, the founder and host of ‘Doha Debates’
Sudhir Chaudhary bids adieu to Live India
Sudhir Chaudhary, Editor and CEO of Live India and Mi Marathi has quit from the organisation
Guest Column: NFC in retail – The big opportunity
Near Field Communication can revolutionise the retail space and bridge the knowledge gap, says Haresh Nayak of Posterscope India
Ten Cricket unites Team India fans
Ten Cricket unveils campaign for the India-Sri Lanka series to showcase how cricket unites disparate people from various walks of life
UPDATED: Kartikeya Sharma-led Information TV buys out NewsX
<p style="text-align: justify">Sharma has confirmed the development to exchange4media and has informed that the deal is through. NewsX is now a part of Information TV that owns India News
Oye FM stimulates listeners’ ‘Filmy Kaan’
Oye FM has embarked on a month-long campaign – Filmi Kaan – for better connect with the TG. Black Pencil is the creative agency behind this campaign
Kshipra Jatana is Group General Counsel at Network18
Network18 has elevated Kshipra Jatana to Group General Counsel, where she will oversee A+E Networks | TV18, Viacom18, HomeShop18 and Indiacast
Rajdeep Mukherjee to head Pan Macmillan India
He will join the company on September 19. He will take over from Daniel Watts, Regional Director, India and Asia, whose two-year secondment to India ends in December
<b>Paul Schwarz</b>, Co-Founder, En Route Media
Back in 2006, when we entered the world of digital signage, it was poised to be the next big thing in the advertising industry. Screens seemed to be mushrooming around us; but something seemed to be hampering this otherwise beautiful growth story. Looking back, we now know that the Indian market simply was not ready to take on this modern medium. Despite the scale that some DOOH network operators had achieved, advertisers did not seem to buy in convincingly and sustainably.