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<b>Arun Anant</b>, CEO, The Hindu Group of Publications

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The main focus is to strengthen the existing brand digitally. If newspapers were the source of conversation in the past, today social media is the source of conversation. If you look at the newspaper, the way news flows and the approach is different and, therefore, the way a digital product will be constructed will be different. I reckon there will be a lot of digital initiatives.

e4m Desk Sep 21, 2012 12:00 AM