Predicting that 2014 would be better than 2013 that is expected to be a tough year, the CEO of WPP points out 10 areas of focus for the industry
The ad tries to communicate flexibility with the thought ‘Moves like music’ but the connect seemed a bit tenuous, say creative honchos
The channel has associated with Cinemax to brand all mandatory slides that are shown during movie screenings
Hosted across Mumbai, Delhi, Pune, Bangalore, Chennai & Hyderabad, burrp! Chef’s Table gives people a chance to eat out of the hands of the city’s best chefs
It is imperative to get a very nuanced, granulated and specific perception of the consumer’s mind,” says Uday Shankar, CEO, STAR India
‘Bhootraja Aur Ronnie’ is Pogo’s first live-action TV feature conceptualised in-house and co-produced by Fireworks, production house of the crime series ‘CID’
The reduction in forecast growth for advertising spend next year by Warc is a reflection of the continued uncertainty about the global economy
Online journalism in the West grew on the decline of print. In India, it gained popularity as an avatar of print, says Annurag Batra of exchange4media
We wanted to find people who would ‘provoke’ with new thoughts, says Rohini Abraham of IMRB on the agency’s initiative ‘The Unsettle Hours’
In future Bangalore will be looked back upon as the market that started the radio fire, says Shyju Varkey of Radio One
Through this transaction, Network International will now offer a comprehensive range of new remittance services on the key GCC-India corridor
The brand has employed billboards, bus shelters, signages, gantries, pole kiosks, station branding, LED panels & trade fair branding
The agency to take care of the corporate brand as well as packaging design & creative communications for HPL’s range of products
EFFIE 2012 included two new categories this year. The Award would be held in Mumbai on December 4
Online radio has a tiny share in the marketing pie. We had initial resistance from planners and clients. But this is ‘the’ medium, it is where people are converging, a space where people are coming and engaging. The spends on Internet are growing year on year. When you notice within that space how the money is spent, you will notice that there is a lot of experimentation that is happening.