Date-wise News
Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting
Sai Prasanna Jan 18, 2013 11:35 PM
A robust 360-degree marketing plan is underway, involving digital, print, radio, outdoor and on-ground activations to create youth connect
Deepa Balasubramanian Jan 18, 2013 10:00 PM
From #giftacondom initiative, Google Hangout, LinkedIn advtg to website ibitch.in, the movie rides on the power of digital mktg
Priyanka Nair Jan 18, 2013 7:57 PM
From #giftacondom initiative, Google Hangout, LinkedIn advtg to website ibitch.in, the movie rides on the power of digital mktg
Priyanka Nair Jan 18, 2013 7:57 PM
IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights
Sai Prasanna Jan 18, 2013 7:46 PM
Barker epitomises club music; he knows his audience well, says Akshar Peerbhoy of MAA Communications
Saloni Surti Jan 18, 2013 7:34 PM
Mudit Trivedi moves from JWT Delhi, where he was overseeing the Horlicks brand
exchange4media Staff Jan 18, 2013 7:33 PM
Sony India’s recently embraced ‘One Sony’ reorganisation makes this one of the biggest pitches to kick off the year
Noor Fathima Warsia Jan 18, 2013 7:30 PM
Graphic India will now be jointly owned by Liquid Comics and CA Media
exchange4media Staff Jan 18, 2013 7:20 PM
Arguably this is Broadcast Audience Research Council India’s biggest step since its inception
exchange4media Staff Jan 18, 2013 7:12 PM
Oltmans, who coached the Dutch team for 14 years, has a long list of achievements. He is also the Chief Coach with Uttar Pradesh Wizards for Hero Hockey India League
exchange4media Staff Jan 18, 2013 6:59 PM
Charly Mandumbal takes on the mandate of heading the television and the digital teams. He moves from Lodestar UM, Chennai
Deepa Balasubramanian Jan 18, 2013 6:52 PM
Marico Innovation Foundation will soon launch the quarterly magazine, touted as India’s first magazine dedicated to innovation
exchange4media Staff Jan 18, 2013 6:39 PM
“The opportunity of digital media is vast – from basic sales, marketing, branding to HR, relationship management, repeat cycles management, free brand endorsing and building a brand experience. With the onset of mobile/digital media, the possibility for a brand to engage with a consumer and lead them to a sale is immense, but completely untapped.”
exchange4media Staff Jan 18, 2013 12:00 AM
In-cab advertising is the newest form of advertising in the country and is definitely a growing one. Intelligent advertising is very much possible via this medium. In-cab advertising can pose to be a convenience, wherein detailed advertising is possible with customisation as per the needs of the brand.
exchange4media Staff Jan 18, 2013 12:00 AM
