Mobile targeting is better than carpet bombing
Sandeep Goyal of Mogae shares practical instances of how analysis of mobile data can enable precision targeting
Date-wise News
Channel V set for 3rd edition of Nokia IndiaFest
A robust 360-degree marketing plan is underway, involving digital, print, radio, outdoor and on-ground activations to create youth connect
Inkaar goes bold on digital
From #giftacondom initiative, Google Hangout, LinkedIn advtg to website ibitch.in, the movie rides on the power of digital mktg
Inkaar goes bold on digital
From #giftacondom initiative, Google Hangout, LinkedIn advtg to website ibitch.in, the movie rides on the power of digital mktg
Analytics for better consumer connect
IBM’s Gangandeep Arora, SapientNitro’s Prabhu Kannan & Titan’s Bidyut Nath talk about the imp of gaining consumer behaviour insights
My favourite RJ – Rohit Barker
Barker epitomises club music; he knows his audience well, says Akshar Peerbhoy of MAA Communications
TBWA ropes in new Client Services Director in Delhi
Mudit Trivedi moves from JWT Delhi, where he was overseeing the Horlicks brand
Sony goes shopping for mammoth media biz
Sony India’s recently embraced ‘One Sony’ reorganisation makes this one of the biggest pitches to kick off the year
CA Media invests in Graphic India
Graphic India will now be jointly owned by Liquid Comics and CA Media
BARC issues RFI for TV ratings
Arguably this is Broadcast Audience Research Council India’s biggest step since its inception
Hockey India appoints Roelant Oltmans as Dir, High Performance
Oltmans, who coached the Dutch team for 14 years, has a long list of achievements. He is also the Chief Coach with Uttar Pradesh Wizards for Hero Hockey India League
Vikatan appoints Head of Ad Sales, Television & Digital
Charly Mandumbal takes on the mandate of heading the television and the digital teams. He moves from Lodestar UM, Chennai
Marico’s CSR arm to launch Innowin magazine
Marico Innovation Foundation will soon launch the quarterly magazine, touted as India’s first magazine dedicated to innovation
<b>Akshar Peerbhoy</b>, Director – Operations, MAA Communications
“The opportunity of digital media is vast – from basic sales, marketing, branding to HR, relationship management, repeat cycles management, free brand endorsing and building a brand experience. With the onset of mobile/digital media, the possibility for a brand to engage with a consumer and lead them to a sale is immense, but completely untapped.”
<b>Sakshi Vij</b>, VP - Corporate Marketing & Business Development, Carzonrent
In-cab advertising is the newest form of advertising in the country and is definitely a growing one. Intelligent advertising is very much possible via this medium. In-cab advertising can pose to be a convenience, wherein detailed advertising is possible with customisation as per the needs of the brand.