488 mn users on FB mobile, 34% marketers have generated leads via Twitter & other interesting facts by Brian Honigman of Mark Ecko Enterprises
About 30%-40% of STB installation has been done in nine cities of Maharashtra. LCOs & MSOs fear that customer apathy might delay digitisation process
It is surprising that few creative people still find the ‘right now’ thought refreshingly new, say industry experts
“Marketers will move from disruption-campaign-engagement model on social to integrate with consumer life cycle,” says the CEO of Brandlogist
“Marketers will move from disruption-campaign-engagement model on social to integrate with consumer life cycle,” says the CEO of Brandlogist
He will oversee Asia Pacific business, international syndication, outbound ad sales as well as content and commercial affairs
He will oversee Asia Pacific business, international syndication, outbound ad sales as well as content and commercial affairs
Piparaiya, who had joined Aviva in 2009 as Dir, Bancassurance & Biz Partnerships, will now take on additional responsibilities for the mktg function
Good media planning, integrated presence, RJ mentions, sampling the medium and measurement are the pillars to a successful radio campaign
M&E slipped to the tenth position in the top PE sectors of 2012. It held 8th position in 2011, acc to ranking by Grant Thornton
The speakers will throw light on multimedia, creating a high performing ecosystem of marketing partners & learning from Asian counterparts
The expert committee, chaired by Retired Chief Justice Mukul Mudgal, will review the mandate & functioning of Central Board of Film Certification
Denzil Dias, currently the Deputy Managing Director at the studio, will take charge of Fernandes’ role
The acquisition allows IMD to strengthen its reach of digital TV ad delivery in the APAC market & a strategic tie-up with Aidem Ventures for India
Ipsos held its first global conference in India after acquiring Synovate in 2011. The conference was attended by Global CEOs of 86 countries
Hero Hockey India League will be telecast in 83 territories across the world
Digital integration has huge potential – from creating live experiences to getting instant feedback. According to me, digital is more of a play of technology and is not always defined by the internet space. With technology, research and measurability will start seeing clear results, which will make the medium more trusted and will add to its effectiveness.
“With the recent regulations laid by TRAI in tele-marketing, e-mails will be the best next option for marketers that are looking at low marketing tools. E-mail can stand out to be a richer medium where content and technology can be integrated to its best. As the market will mature, the relevance of e-mail as marketing tool will be accepted overwhelmingly.”