Date-wise News
China Day will present an insightful one-day content programme on Chinese advertising and consumer behaviour during the Festival on June 18
exchange4media Staff Jun 4, 2013 10:01 PM
ITC banked on high visibility and giant sized billboards to create buzz about the new launch. The campaign was executed by OMI, a division of Laqshya Group
exchange4media Staff Jun 4, 2013 6:24 PM
The partnership seeks to drive more consumer demand for eBay and Snapdeal merchants along with wider selection for India consumers
exchange4media Staff Jun 4, 2013 6:19 PM
SupersonicAds allows consumers to opt-in and earn virtual currencies or digital content by completing targeted offers and engaging with leading brands
exchange4media Staff Jun 4, 2013 6:15 PM
The win follows a multi-agency pitch that took place in Delhi. Dentsu Creative Impact has designed a new campaign for Shine, titled ‘Yaar Tu God Hai’
There are 25 entries shortlisted in the Innovation category. No Indian entry has found a place in this shortlist
exchange4media Staff Jun 4, 2013 2:34 PM
The first edition of the NDTV Property Awards 2013 was held on June 3, 2013 to recognise and award India’s real estate czars
exchange4media Staff Jun 4, 2013 11:22 AM
ITV Network is among the first media houses in India to be a signatory of UNWEP charter by signing up for Women’s Empowerment Principles
exchange4media Staff Jun 4, 2013 11:18 AM
Discipline, innovation, improved content quality and increased focus on RoI are few ways in which the 10+2 ad cap will change the industry for good
Abhinav Trivedi Jun 4, 2013 11:08 AM
The company's campaign 'Do Gooders', which is part of its Sustainable Living Plan, is extensively using YouTube & Facebook to spread the message
Priyanka Nair Jun 4, 2013 9:43 AM
The multi-agency pitch for the creative duties took place in Delhi a few months back
exchange4media Staff Jun 4, 2013 9:15 AM
Nitin Lakhotia joins in the newly-created position of Director, India. He is tasked with developing growth opportunities beyond Getty Images’ traditional base
exchange4media Staff Jun 4, 2013 9:14 AM
Based in New Delhi, Anand will be leading Da Vinci Media’s strategy and business in the region. He moves from Belkin India, where he was MD
exchange4media Staff Jun 4, 2013 9:13 AM
Reporting to Scott Davis, WD’s VP of Worldwide Channel Sales, Das is responsible for the sales-management and market-growth strategies of the Indian subcontinent
exchange4media Staff Jun 4, 2013 9:12 AM
Social media has changed clients’ expectations and industry experts stress that it is important for PR agencies to deal with social media as a separate vertical
Abid Hasan Jun 4, 2013 9:11 AM
Though managing a fragmented audience can be expensive, it also opens up opportunities to build more meaningful relationships between brands & consumers
Priyanka Nair Jun 4, 2013 9:08 AM
Larger viewership, better GRPs and stronger monetisation avenues work in the favour of Hindi GECs as opposed to movie channels
Synjini Nandi Jun 4, 2013 9:07 AM
The multi-agency pitch is slated to take place in Delhi. The company had awarded its creative duties to Draftfcb Ulka last year
exchange4media Staff Jun 4, 2013 9:06 AM
APPIES 2013 will present a competitive two-day showcase of 100 of the best marketing campaigns from across 16 markets in Asia on August 15 and 16
exchange4media Staff Jun 4, 2013 9:05 AM
Sports organisers should look at digital media beyond engagement & start creating exclusive content, says Neetu Bhatia, Chairperson & Co-founder, Kyazoonga
Priyanka Nair Jun 4, 2013 9:05 AM
Jayaranjan moves from the Mumbai office, and as Senior Creative Director, he will report to Ravi Raghavendra
Kaushik joins Dentsu Marcom as VP in Account Management. He was the VP & Client Services Director at JWT for more than six and a half years
When it comes to tier II and III cities, there is need to create social media content for long lasting and sustained conversations, say communications experts
Along with corporate houses, even India’s political system is not unaffected by new media today, points out the veteran communications specialist
i9 Communications will be responsible for brand awareness, corporate reputation and strategic visibility for Pegasus Toy-Kraft businesses in India
exchange4media Staff Jun 4, 2013 8:54 AM
Acc to Internet Economy Watch Report for April 2013 published by IAMAI, 24.84 million people have accessed various e-tailing sites with 2253.35 million page views
Saloni Surti Jun 4, 2013 8:53 AM
We need to bring the relentless use of data and analytics to India faster, says Mark Patterson, APAC CEO, GroupM
Priyanka Mehra Jun 4, 2013 8:52 AM
The objective is to prevent monopolies of interest in order to ensure fair competition, improved quality of service and equity
Abid Hasan Jun 4, 2013 8:52 AM
Christened ROAM, the tool allows clients to reach a ball park figure on opportunity to see/eyeballs. The study is currently available for Mumbai, Delhi & Bangalore
exchange4media Staff Jun 4, 2013 4:28 AM
As 10+2 ad cap comes in play for TV channels, print players are guarding their turf against ad restrictions & point out that an ad-edit ratio of 70:30 already exists
Abid Hasan & Priyanka Mehra Jun 4, 2013 4:23 AM
