There’s huge scope for enterprises to start exploring social marketing seriously in an era where budgets are shrinking even while targets expand, says SapientNitro India’s Avinash Joshi
Paranjpe has been elevated to a Unilever Leadership Executive role as President, Home Care. Mehta will replace him as MD & CEO of HUL with effect from Oct 1
Script writer of Vicky Donor, Chaturvedi has joined Leo Burnett as Executive Creative Director. Her last stint was with Bates Asia
Advertisers have indicated they will issue fresh ROs as soon as the resolution is officially formalised and they have access to historic data as well data for this week
The contest is open to professionals in the areas of Advertising, Media, Mktg & Communications. 10 winners to be awarded sponsored visit to AdAsia Vietnam
News b'casters feel that the ad cap can seriously affect operational infrastructure and may eventually result in compromise of news value
Now that the ratings issue has finally been resolved, exchange4media brings to you the chronology of events that took the industry by storm
Arvind RP, Mktg Head, Kaya Skin Clinic feels that in India digital marketing is a new trend, while globally digital marketing is a key component of mainline advertising
In a move to offset the significant impact of TRAI's order on their revenues, b'casters are increasing their ad rates & not signing fresh deals beyond Sept 30
From inviting celebrity writers, creating feel-good conversations & interactivity, Parle G, Kissan & Kotak Bank are effectively engaging with parents on Facebook
Advertisers have indicated they will issue fresh ROs as soon as the resolution is officially formalised and they have access to historic data as well data for this week
While mobile has been called 'the' medium of the future, absence of measurement metrics has been holding marketers back from doing their bit
Script writer of Vicky Donor, Chaturvedi has joined Leo Burnett as Executive Creative Director. Her last stint was with Bates Asia
The media and public will now get to know television viewership in thousands, referred to as TVT. It captures & reflects growth in TV audiences in the country in absolute numbers
In this new capacity, Zarabi’s mandate will be to drive reporting teams nationally, apart from leading special news programming initiatives on the channel
In this role, Mitra will be responsible for overseeing the entire business of Percept/H, handling the national responsibility. He has been in the organisation for the past 13 years
Profit after tax for Q1 FY14 was recorded at Rs 2,239 million; consolidated operating profit for Q1 stood at Rs 2,915 million, recording a growth of 25%
The Indian client continues to remain price conscious, though now willing to put more dollars behind digital than before. While the Indian brand manager comfortably spends crores on TV commercials and print advertising, she remains circumspect on digital and expects immediate ROI. In international markets, customers are willing to invest in their digital assets, 'farm' them through continuous digital spends on search, social, etc., and then enjoy the returns of the digital brand presence once it crosses a certain threshold size.