As long as the marketer embraces the 3Cs of mobile campaigns – Customised, Clear & Concise – and selects the right channel, mobile marketing will pay rich dividends, says Vikram Raichura, MD, VivaConnect
The idea was conceptualised by the Zee Bangla marketing & programming teams and strengthened with creative inputs by the channel’s creative agency, Response India
Challapalli was the Business Head of Jack in the Box Worldwide & Executive VP (Digital), The 120 Media Collective. He was with the agency for four years
The channel will exclusively air more than 500 hours of wrestling content across key Asian markets
With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in
Social media experts highlight what it takes to have a successful career graph in social media and what are the shortcomings of the current crop of talent
This year, the IMPACT anniversary issue theme is Reinvention. Last date for submission of entries is August 31, 2013
There has been a marked shift in jewellery advertising over a couple of years. It is more about building an emotional connect through relatable stories, rather than betting on celebrities
Abhijit Avasthi, NCD, Ogilvy India aims to push the envelope further and come up with the big digital/ mobile idea that the world will talk about...
Marketers should move from "let's also do some digital" approach to "how are we leveraging this campaign through digital", says Abraham Alapatt, Marketing Head, Thomas Cook
Challapalli was the Business Head of Jack in the Box Worldwide & Executive VP (Digital), The 120 Media Collective. He was with the agency for four years
A multi-agency pitch is underway in Mumbai. The current creative agency on record is DDB Health & Lifestyle, while Lintas Media Group is the media agency on record
With a programming mix in Hindi and Rajasthani dialects, the channel plans to integrate many genres to bring 'something for everyone'
Gawbl is a mobile app that suggests food based on the user's mood. The app's founder, Chiragh Kirpalani is joining TimesCity as Head of Mobile
Subramanian joins in from OTS Advertising, where he was Vice President, Strategy & Planning
Dr Singh moves from ABP News, where he was Executive Editor and was spearheading programmes such as 'Kaun Banega Mukhyamantri'
Curry Nation has come out with the first television commercial for Netsurf Communications. The total ad spends allocated to the campaign is Rs 5 crore
As per viewership data for CS 4+ HSM markets, sourced from TAM subscribers, Star Plus leads; Colors is next with 456 mn TVT. The measurement in TVT has been done for the first time
Gulshan Singh has been appointed as VP & Strategic Planning Director, while Jasravee Kaur Chandra joins as VP & Strategic Planning Director across JWT's Delhi & Mumbai offices
The coming year is a tough one since it is Election year. It is a year where one has to have nerves of steel, you have to be stable; a lot of policies are going to be announced, one has to realistic about one’s ambitions, in my opinion, you cannot be very aggressive. We will continue making inroads into new clients and be cautiously optimistic, and will be watching what happens in the political scenario that impacts the economy.
The challenge in the mobile marketing space is in the framework and not the technology that we have in a market like India. The way brand conversations are initiated also needs to be looked at very carefully. Brands can earn content rather than pushing content through existing consumer communities. Mobile marketing is all set to hit the right chord, it’s just that brands and also mobile marketing experts need to take wise strategy decisions.
Globally, digital marketing is a key component of mainline advertising. Also, online buying and selling is an established practice. In India, digital marketing is a new trend that has captured the interest of marketers. Once the fraternity has used the medium, there has been a grown awareness of the positives of the medium and hence, more and more people are joining the digital marketing wave. But it will still take at least five more years for the Indian digital marketing space to reach the current global levels.