The user is seeking attention at some level, which questions the basics of 'brand identity', leading to an argument between brand identity & personalization, says Synechron's Kulwinder Singh
Ultratech Cement, India Gate, Ankur Salt, Wishtel Tablets, Goodricke Tea, Avon Cycles & Sahara Q Shop are some brands that will make their appearance in Prakash Jha's movie
The channel has roped in 9 sponsors; most of the inventory has already been sold. As per sources, ad spots have been sold at Rs 3.5 lakh per spot
Similar events with Kapoor were earlier conducted in Coimbatore & Bangalore. Kerala-based radio and print media were used for promotional activities
Networking model makes a large chunk of C & D towns viable & reduces expenditure significantly, which will be the need post Phase III. We take a look at its pros & cons...
Media reports had suggested that Sept 1 would be the last day of the daily's Delhi edition, besides some of the staff had either been asked to leave or shifted to other editions
This is Ahluwalia's second stint with the agency. His appointment comes on the back of Ashish Chakravarty joining Contract as National Creative Director in May this year
Targeting youth, Creativeland Asia has conceptualised a Twitter crowdsourced song #DontSmokeBecause on anti-smoking for brand Godrej Aer
At the moment, some incredibly good stuff is happening on mobile. The Indian ecosystem now needs customised solutions, says the ED, Home & Personal Care Business, HUL
The account size is estimated to be approximately Rs 15 cr. The business will be handled out of Dentsu Media’s Bangalore office
Experion met some of the top agencies before choosing DDB MudraMax to handle the business. The client will be handled out of the agency’s office in Delhi
Rekhi comes to Mars International India after 14 years of experience with Mars, Inc. In his most recent role, Rekhi served as Marketing Director for Mars META
Sony drops to No. 6 for the first time, recording a gross TVT of 292.6 mn in Week 34. Star Plus continues to top the GEC ranks in the HSM market, followed by Colors & Zee TV
A large part of the media today doesn’t know how to handle products that are a mix of pharma and consumer products. They are good at talking about purely FMCG products. You have to marry science and consumer understanding as there is a thin edge of sensitivity. Media agencies struggle with this. The other challenge is that the media space is becoming very expensive and you are reaching out to the same eyeballs.