VLCC Institute is partnering with the Federation of Association of Beauty Parlours and Experts (FABE) for organising workshops for beauty parlour and salon owners and professionals
KFC has taken the outdoor route in Pune to create buzz about its new veg avatar on the menu. Encyclomedia Networks India has designed the creative for the campaign
The channel is using multiple media, including outdoor, mailers in the trade community, cinema branding, print ads and online to promote the movie, which premiers on Sept 22
While the industry celebrated when I&B Minister Manish Tewari announced the roll-out of Phase III in Oct, we take a look at whether the radio fraternity is prepared to take the auctions head-on
With cover prices of newspapers & subscription, as well as ad rates of TV channels expected to go up, radio can become a handy option for clients, says B Surendar, COO, Red FM/Suryan FM
In a bid to highlight the 100 per cent ad-free proposition of the two movie channels, the agency used jigsaw puzzle pieces of different movie clips on outdoor media
Who will be the leader? Where is the CEO going to be based? Are clients and employees happy? - are few pertinent questions the WPP Chief raised. The structure will be changed soon, he said
From creating topical conversations with witty messages, throwing light on social issues, going back to the basics & integrating right - Amul's outdoor play has lessons for every marketer
Citing occurrences of the gang-rape of the photojournalist in Mumbai & the deaths of media personnel in Muzaffarnagar, Sardesai spoke about the imperative need to safeguard scribes
Circulated free of cost along with the main edition of Hindustan, 'Ranchi Live' is a hyper local initiative to connect with readers in different localities of Ranchi
The Designomics Awards recognises businesses & their creative partners that incorporate strategic design in important milestones of commerce. The last date for entries is Sept 30
As per TAM data for CS 4+, HSM markets, Sony garnered gross TVT of 293 million in Week 37. Sony's loss is Life OK's gain as the channel registered gross TVT of 322 million
The agency has won the media mandate post a multi-agency pitch. MEC's Chennai office will handle the account
This Award is the highest honour given to an individual in India for his/her outstanding contribution to the advertising industry
According to Ravi Rao, Leader - South Asia, Mindshare, it is essential for brands to stick to the basics, yet create a great line of thought when it comes to communicating with the youth today
Malhotra had been associated with Google's books and print vertical since 2009. He will now be part of an entrepreneurial venture of a large corporation
A lot of our clients see mobile and digital as areas where they should be investing in, however, they are still somewhat sceptical as it is difficult to measure the RoI and impact. Hence, the budgets aren’t as large and the spends still go the traditional way. I don’t think brands and markets are utilising the medium as much as they should, but at the same time there is some great work happening in terms of quality.
Usage of radio is aligned to the concept of city-level advertising, which is the core in real estate. Also, it is a vital supplementary medium for print media. Data suggests that in SEC A and AB the reach is 32 per cent on an average through radio. Undeniably, the target ability of radio has helped us, and being a low cost media, it becomes a part of our media plan for high intensity campaigns.