Amar Ujala has roped in Madhuri Dixit Nene as the goodwill ambassador. The campaign has a media spread across Uttar Pradesh & Uttaranchal, as well as on the paper's website
Our digital strategy is focusing on multiple fronts, not just marketing. Our aim is to use technology to remove barriers. We are investing a lot in content and conversation, says HDFC Life's Sanjay Tripathy
Being a marketer, if you think you know everything, it is a matter of concern. Failures are bad, but doing nothing is sin, said marketing expert Sanjay Khosla at the CMO League held on Jan 16
Being controversy free, with the USP of creative effectiveness & active client participation seem to have worked in favour of the Effie Awards, which has seen a 20% hike in the number of entries
Broadcasters updated the Ministry about the pilot run of BARC and work phases till date. The issue regarding pricing of the upcoming channels was also taken up at the meeting held on Jan 16
The kind of energy that there is in an agency is totally addictive, which is why people keep coming back to advertising. You seldom realise how much you are working; you are so full of adrenaline, says Isobar's Tanvi Pradhan
ASCI has upheld the complaint against the ad that claims "Nine out of 10 dentists agree that Oral-B Pro Health is the best toothpaste in India", and said it is misleading as it is based on a faulty survey
The pitch is in its initial stage and is currently underway in Delhi. Triton Communications is currently handling the creative duties of Rooh Afza
The empanelment of advertising agencies will be for a period of three years. Interested agencies have to submit the proposals to the J&K Government by Jan 25, 2014
Perrette, currently Chief Digital Officer, Discovery Communications, will transition to oversee Discovery's expanding international business operations
Dang will be responsible for conceptualising, designing & implementing strategic initiatives to drive the company's growth in India. He will also handle institutional sales for Tupperware
The group's revenues from advertising grew 18.2% YOY to Rs 4,035 mn in Q3 FY14 from Rs 3,412 mn in Q3 FY13. EBIDTA grew 31% YOY for the quarter at Rs 1,623 mn
Star Plus, Colors, Sab TV & Sony TV were among the major GECs that lost viewership in Week 2 of 2014, while Zee TV was the biggest gainer among the top three channels this week
Last year, the contribution of digital to overall SMG revenues in India was in excess of 40 per cent, we have made a huge amount of push on the revenue and capability front. We have invested substantially both on search, both organic and paid. Some of the investments of the network are beginning to pay off.
Mobile is a must. With the changing landscape in the mobile world conquered by large screen smart phones, the access to internet has moved from only desktops to mobile. We have seen a 300 per cent growth in last one year in the number of visitors using mobile devices to access our website.