Bal will take charge from February 17. Confirming the news to exchange4media, Bal said, “I am looking forward to doing good work. The Caravan is a good magazine &they are doing good stuff”
‘Auto Components’ will be simultaneously available in print & on digital. The magazine joins three other automotive titles in Next Gen’s stable – ‘Car India’, ‘Bike India’ & ‘Commercial Vehicle’
In a tough competitive market, longevity is one of the important features of any successful brand, because the industry has witnessed a lot of fly-by-night operators, says the Chief GM, Mktg & Advtg Sales, Malayala Manorama
It's imperative to celebrate consumers, create agency partnership by choosing someone who will offer investment advices, and create clear KPIs & accountability, says the MD, India Sub-Continent, Vizeum
With patients going online for their healthcare solutions, it becomes imperative for healthcare organisations to create a social media strategy to listen, engage & measure
With patients going online for their healthcare solutions, it becomes imperative for healthcare organisations to create a social media strategy to listen, engage & measure
Oversupply of set top boxes, authenticity of CAFs, and revenue sharing model and concealing last mile consumer by LCOs are issues that are still hampering the development of digitisation at the ground level
The wait is still not over for radio operators as the promised revised radio study has still not been delivered. Sources in the industry say the numbers may be made available for subscribed operators today
The interview busted the myth that Gandhi is a reluctant politician. To appear on a TV channel before the elections shows that he is raring to go & wants to do his politics differently, says exchange4media's Annurag Batra
A thought-provoking film created by Taproot India as part of TOI's campaign, 'Save The Farmer's Family', features the plight of a village family left behind by a farmer who committed suicide
The whole idea of survival in the corporate world today is to imagine that we are starting anew every time, says the Founder & Chief Creative Officer, Taproot India
If Kantar Media doesn't succeed in obtaining a stay order from the Delhi High Court, there seems to be no other option for the measurement agency but to wind up its operations
The Rediff.com Founder & CEO highlights the stark realities of internet penetration, which stands at 10% in India, & says that for it to reach critical mass, it should be made available at Rs 100 per month
The MD of Posterscope Group India believes that while there is no shortage of opportunities in outdoor advtg, what is needed is more support from the Govt & improvement measures to raise the standards
The eighth Indian Magazine Congress, organised by AIM will offer a platform to the magazine industry to discuss key issues & the way forward in Delhi on February 24 and 25
Twitter reported Q4 2013 revenues of $243 mn. Ad revenues stood at $220 mn, an increase of 121% YoY. Mobile ad spends accounted for 75% of the total ad revenues
As per the TVT data sourced from TAM subscribers in the HSM market for Week 5 of 2014, Zee TV, which had slid to No. 3 position last week, claimed the No. 2 spot this week, pushing down Colors
Amir Kassaei, David Sable, Jose Miguel Sokoloff, Matt Seiler, Prasoon Joshi, Susan Bonds, Susan Credle, Tom Bedecarré & Tony Hertz are the first nine Jury Presidents, out of a total of 17, selected to chair this year's juries
Everything that I see suggests that brands operating in India are aware that a large part of their audience spends most of their time online today and are trying to engage with them. The only thing that may be holding back some brands is the amount of money they are willing to spend on social media engagement and activation as compared to digital advertising. But Indian marketeers are smart – they operate in a tough environment and are perhaps the fastest movers in the world.