Date-wise News

Confirming the news to exchange4media, Bamzai said that her stint with the India Today Group "was long and fruitful"

e4m Desk Jun 27, 2014 10:24 AM

With digital ad spends increasing by 350%, one of the key focus areas for Google is establishing digital as a brand building medium, says the VP and Managing Director of Google India

Rashi Bisaria Jun 27, 2014 10:03 AM

In April 2014, ASCI's Consumer Complaints Council (CCC) upheld complaints against 82 out of 124 advertisements. Out of the 82 ads against which complaints were upheld, 44 belonged to Personal & Healthcare category

e4m Desk Jun 27, 2014 9:37 AM

Confirming the news to exchange4media, Bamzai said that her stint with the India Today Group "was long and fruitful"

e4m Desk Jun 27, 2014 9:06 AM

It allows brands and agency trading desks to programmatically access Wego's premium travel audiences

e4m Desk Jun 27, 2014 8:55 AM

Star HS, an affiliate of STAR India, has completed the sale of its 50% stake in STAR CJ Network India, the home shopping joint venture with Korea's CJ O Shopping Co, to P5 Asia Holding Investments

e4m Desk Jun 27, 2014 8:54 AM

This is the first time Honda has taken the route of a celebrity association and branded original content to launch a car and the first time Kapil Sharma has associated with any brand

e4m Desk Jun 27, 2014 8:06 AM

The campaign focuses on picking Vespa riders who stand out from a crowd against the grey backdrop of urban city life, much like the colourful and iconic Vespa itself

e4m Desk Jun 27, 2014 7:59 AM

From associating with irrelevant influencers to a lack of multi-strategy approach for social platforms, exchange4media delves into the social media blunders that brands are prone to making

Abhinn Shreshtha Jun 27, 2014 7:56 AM

Simplicity still makes a lot of sense and it's best to make hay before everything goes haywire, says Gaurav Sapre, Business Development Manager, 22feet Tribal Worldwide

Abhinn Shreshtha Jun 27, 2014 7:54 AM

Customer delight is born when a brand works smarter at the intersection of human experiences, analytics, technologies and business strategies, says Suparna Menon, Associate Partner, IBM Interactive Experience

Suparna Menon Jun 27, 2014 7:51 AM

He had been heading marketing, product planning and press relations functions for Volkswagen Passenger Cars in India. He has been in the automotive industry for over two decades

Priyanka Mehra Jun 27, 2014 7:49 AM

Chattopadhyay returns to head the Delhi office, which has recently won 8 new accounts. His last assignment was as Head of Strategic Planning at Ogilvy & Mather, based in Nairobi

e4m Desk Jun 27, 2014 7:47 AM

Prior to his promotion, Jadhav was Head of Media Buying on Colgate-Palmolive. He has been with MEC since 2010 and will continue to be based in Mumbai

e4m Desk Jun 27, 2014 7:45 AM

With this appointment, Cheil reinforces its digital offering. Nanda, who joins in from Webchutney, will lead the growth & expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities

e4m Desk Jun 27, 2014 7:43 AM

A 360 campaign by default will incorporate digital channels as part of the mix and, therefore, digital can play a role in every campaign a marketer runs. Experience and familiarity with traditional channels are the only barriers that marketers have in exploiting digital channels to their advantage. The key is not proposing a 360 degree campaign for the sake of ‘ticking the boxes’, but taking the time to assess each channel in turn (digital and traditional) and decide on its importance for the target audience.

e4m Desk Jun 27, 2014 12:00 AM