The 12-part series seeks to raise awareness about the need to save the river Ganga, while also suggesting a roadmap to the recovery. The series has got Shakti Pumps & Veedol on board as sponsors
The agency also won business across 23 new clients, worth upwards of Rs 300 crore in the first half of 2014
Bodhisatwa Dasgupta, Creative Director, Grey Worldwide comments on the lack of aesthetics and artistry in Indian advertising when it comes to representation of carnal instincts
According to print players, while political parties had upped their advertising spends for the Elections, the corporates kept a tight rein on their budgets due to the Elections, which is expected to have a bearing on the Q1 results
Tarun Katial, CEO, RBNL talks about the unique retro positioning of BIG FM that has helped it seize No. 1 position in in Mumbai and other metros, the station's format rehaul which has boosted listenership and its complete dedication to consumer-centricity
Gopinath Menon, CEO, Melon Media strongly condemns the 'making mountains out of molehills' approach he perceives on Indian news channels
Milind Gonsalves, Copy Supervisor, Asymmetrique admires how digital media fosters communicating with the audience, where the brand can become an experience which in turn drives user-generated content
Despite the possibility that the sector may be liable to be charged service tax, OOH players are satisfied with tax reforms & investments for infrastructure development
The report has found that providing women with greater access to mobile phones and services could lead to a $29 billion increase in annual global productivity by 2020 due to greater female participation in the workforce and savings in public services
The channel's new philosophy and tagline is 'Go Places'
All GECs witnessed a decline in viewership in week 28. Star Plus retained the top position, followed by Zee TV. Life OK occupied the fourth spot, followed by Sony and Sab TV
Revenues from advertising reported a growth of 8% to Rs 3,730 mn in Q1 FY15 as against Rs 3,457 mn in Q1 FY14. Total revenues grew 10% for the first quarter to Rs 4,987 mn from Rs 4,549 mn in Q1 of last fiscal
CNBC-TV18 lead with 67 per cent relative share followed by ET NOW with 22 per cent, NDTV Profit was at No. 3 with 11 per cent and Bloomberg TV had 1 per cent viewership
This the fourth consecutive year that SMG has been ranked No. 1. The Global Billings Rankings Report evaluates the overall activity - including buying billings & specialised services - of all global media agencies across 62 countries
The package, which is available now, includes over 120 hours of the channel’s best-known long-form content strands, including ‘HARDtalk’, ‘Click’, ‘The Travel Show’ and ‘Our World’
Industry sources have confirmed the news to exchange4media. The win comes close on the heels of the Microsoft win. Maxus is the incumbent agency on the account for the media biz, Lintas & DDB Mudra Group handled the outdoor duties
Carat Media will be handling all media duties for Microsoft in India, including online and offline. Lodestar UM is the incumbent agency on the account