Brands have recognised the power of digital video to engage with their audiences and are placing an increasing share of their campaign budgets there, says TO THE NEW’s Dhruvank Vaidya
Facebook is testing a new feature that will allow people to take a "Buy" call-to-action through Facebook News Feed and Page posts
IPG records 4.4% organic growth in APAC in the second quarter & first half 2014 results. The group expects solid growth in the second half, says Michael Roth, Chairman & CEO, IPG
Highly placed sources have confirmed Raghunath's exit from Network18 Digital. However, she was unavailable for a comment
Following the concept of 'umbrella branding' and devising an advertising strategy of doing 'only that which is absolutely necessary,' Amul campaign remains relevant and young, says RS Sodhi, MD, Amul
Gopalkrishna has been VP - Strategic Accounts & Business Development at July Systems. He had joined the company in April 2004. His next destination is not known yet
The Indian Broadcasting Foundation has intervened in the matter, saying that the points raised by the Government regarding the media ratings system should be implemented soon
The international community mustn't allow the conflict to escalate. In the absence of any Arab initiative, Israel's western backers must use their leverage to nudge Israel to lessen tension & stop the attacks, says exchange4media's Annurag Batra
From MySpace to Twitter Music, exchange4media takes stock of good ideas & platforms in the social media space that died too soon due to failed execution, privacy issues and lack of integration
After refining the product, Hike's all-out focus is on visibility among its target group - the youth. The company goes aggressive with 'Hike Up Your Life' campaign
It has always been thought that radio is a mass localised reach medium. However, it has never been used that way. BJP in particular used the medium to its fullest. Let’s take the example of UP, which was divided into five parts, i.e. Western UP/Braj ,Bundelkhand, Rohilkhand, Awadh and Bhojpuri on the basis of the dialects used in the respective areas. Different communications were created, keeping in mind, the issues of each region in their own dialect.