Date-wise News

Guest Column: Good names sell better, Good names survive better!

Guest Column: Good names sell better, Good names survive better!?blur=25

Tom Cyrus, Marketing Consultant, shares his opinions on how to find a great and memorable name for your companies and products

Tom Cyrus Sep 15, 2014 9:43 AM

TOI retaliates to HT's IRS embrace, launches advertiser initiative

TOI retaliates to HT's IRS embrace, launches advertiser initiative?blur=25

TOI challenged HT readership numbers with an ad that read, ‘The Truth shall prevail. Specially at 6am,’ stating TOI is 38% ahead of HT & inviting readers to take up the Times of India challenge by contacting the TOI and visiting a newspaper depot

Priyanka Mehra Sep 15, 2014 9:08 AM

Hindustan Times counters the TOI challenge

Hindustan Times counters the TOI challenge?blur=25

"Time indeed to start displaying the maturity that a good leader must demonstrate, and to look at the mirror," says Shantanu Bhanja, VP (Marketing) and Business Head, HT Media, reacting to TOI's 6 am challenge that questions HT leadership numbers in Delhi and NCR

Priyanka Mehra and Abid Hasan Sep 15, 2014 9:01 AM

Mobile not just for communication, but commerce as well: Priya Nair

Mobile not just for communication, but commerce as well: Priya Nair?blur=25

Priya Nair, VP, HUL cites the company's successful campaigns that helped unaided awareness for its products and created meaningful engagement with consumers using the mobile medium

Aditi Raval Sep 15, 2014 8:24 AM

Microsoft reimagines MSN; invites users to preview before official launch

Microsoft reimagines MSN; invites users to preview before official launch?blur=25

Microsoft is inviting people around the globe to try out the new web experience at preview.msn.com, with the experience officially launching in the coming months

exchange4media Staff Sep 15, 2014 8:19 AM

ITV Network appoints Sanjay Dua as CEO, NewsX & Chief Revenue Officer, ITV Network

ITV Network appoints Sanjay Dua as CEO, NewsX & Chief Revenue Officer, ITV Network?blur=25

Dua had recently put in his papers at Network18 News Media Network as CEO. He will report to R K Arora, Group CEO, ITV Network

exchange4media Staff Sep 15, 2014 8:16 AM

Advertise in moments that matter: Adam Anger

Advertise in moments that matter: Adam Anger?blur=25

Speaking at the MMA India Forum 2014, Adam Anger, General Manager, Asia Pacific of Microsoft Advertising, explored how brands can leverage data and insights to create immersive experiences that reach consumers in the moments that matter most to them

Abhinn Shreshtha Sep 15, 2014 8:13 AM

Guest Column: Good names sell better, Good names survive better!

Guest Column: Good names sell better, Good names survive better!?blur=25

Tom Cyrus, Marketing Consultant, shares his opinions on how to find a great and memorable name for your companies and products

Tom Cyrus Sep 15, 2014 8:06 AM

Ensure digitisation is completed: Broadcasters to new IBF Board

Ensure digitisation is completed: Broadcasters to new IBF Board?blur=25

The new Board of Directors at IBF has several tasks on its hand, most pressing is ensuring that the Phase III & IV of digitisation meet the deadline

Collin Furtado Sep 15, 2014 8:01 AM

30-35% drop in retail advertising spends across South India

30-35% drop in retail advertising spends across South India?blur=25

Overall the retail ad spends have dropped between 15-20 %, both in TV and Print, jewellery & retail being the highest contributors to the drop

Deepa Balasubramanian Sep 15, 2014 7:59 AM