The network reported better numbers across all significant parameters for the quarter ended on 31st March 2018 as compared to the to the corresponding quarter last year
With an objective to connect with a larger audience, the campaign is being extensively promoted on various social media platforms using a unique hashtag #TasteofMothersLove.
Britannia Good Day’s film captures the relationship between a millennial mother and her child by paying tribute to the many smiles of the Indian mother.
The idea showcases the strength of mothers and projects the strong core that is inside all mothers, which she uses to overcome any obstacle in the way of her child.
These ‘mother like figures’ are the pillars for every mother as they are the support system that enables the mother to carry out her multiple tasks with confidence and harmony.