Conceptualised by Creativeland Asia, the campaign seeks to fight subtle gender stereotypes by incorporating the philosophy of ‘Things Made Thoughtfully’ with the idea #LetsStartRight
Conceptualized and executed by Fulcro, the campaign showcases contemporary women, who continue to challenge existing, deep-rooted societal biases against women by driving through them
Conceptualised by Leo Burnett the film showcases a musical track composed entirely with reverse gear music driven in precision by a group of female drivers
Moderated by Rajneesh Bahl, the panel comprised Aditya Tandon, Anil Hirani, Ashish Bajaj, Sanil Jain, and Sonia Serrao, who explained why outdoor advertising is crucial for brands