NewsX lines up special shows for March 30 & 31
The line-up includes No Holds Barred, The Sunday Guardian-The Roundtable & Cover Story
Date-wise News
KFC India brings in face lens on Snapchat for a day
The filter will be available exclusively to fans for 24 hours, for its new product ‘Playing 11’
Tripoto & Singapore Tourism Board join hands for ‘Trails 2 Passion – Singapore Redefined’
In 7 episode web-series, actors Naveen Kasturia and Veer Rajwant Singh plan own trails in Singapore
IVM Podcasts announces Alexa skill for Cyrus Broacha
Listeners of Cyrus Says can now play the popular podcast on their Amazon Echo or any Alexa-enabled device with the convenience of voice
TV9’s Hindi news channel TV9 Bharatvarsh to be launched today
TV9 network currently has six regional news channels
Times Network & Association of Mutual Funds celebrate culmination of Jan Nivesh
As part of the investor education initiative, people were encouraged to change their financial habits and create smart wealth by investing in Mutual Funds
Dream11 signs up with 7 IPL teams and 7 cricketers for marketing campaigns
The 7 new cricketers signed up are Jasprit Bumrah, Rishabh Pant, Dinesh Karthik, AB de Villiers, Rashid Khan, Ajinkya Rahane and R Ashwin
Mumbai Indians ropes in William Lawson’s by Bacardi India as official partner
The sports partnership will include fan engagement activities and William Lawson's logo will feature on cheerleader uniforms
64% Indians say Modi will be re-elected: BW-Decode Survey
However, as per the survey, 68% Indians feel the Prime Minister has failed to create jobs
TRAI extends deadline for implementation of STB landing page direction to May 31
The deadline has been extended at the behest of All India Digital Cable Federation
CricPlay onboards Gautam Gambhir as brand ambassador for inaugural campaign
CricPlay features three major formats - Fantasy Leagues, Super Leagues and Daily Predictions
Lowe Lintas bags creative mandate for Thums Up
The business will be handled out of Lowe Lintas Delhi
USPL teams up with Aditya Roy Kapur to launch men’s fashion brand SINGLE
This will be the fourth fashion brand from the USPL portfolio after launching three fashion labels WROGN (Virat Kohli), Imara (Jacqueline Fernandez) and Ms. Taken (Kriti Sanon)
Kolkata Knight Riders retains What Works for video content duties
What Works will ideate and execute video content strategy across platforms in line with KKR’s other marketing plans
Scanta appoints Tyler Lindell as Chief Product Officer
Lindell was the founder of AR/VR program for Tesla and will oversee the entire project development and integration of AR/VR on the client end
Supriya Shrinate steps down as Executive Editor, ETNow; joins Congress
Shrinate will contest Lok Sabha elections for Congress from Maharajaganj
MyHoardings.com executes multi-city OOH campaign in Telangana for Godrej Appliances
The campaign has been launched in various cities in Telangana including Nalgonda, Mahabubnagar, Siddipet, Warangal, Armoor, Khammam, Nizamabad, Adilabad and Karimnagar
Navneet assigns creative and digital duties to The Minimalist
The Minimalist will handle all creative campaigns, including ATL, BTL & digital communication for Navneet Publications
Nestlé India walks the talk on nutrition by launching asknestle.in
The website will empower parents, specifically mothers with children between 2-12 years, to make informed decisions about food choices and nutrition for their children
Narendra Kumar Alambara launches new venture-1400 Grams Brand Advisory
The focus will be to provide advisory and assistance in 3 core areas of Development and Management of the Client Brands- Planning, Communication, and Media
Sabrina Dsouza joins Star TV Network as Marketing Head - English Cluster
After 13 years with Viacom18, Dsouza moves to Star TV Network
Blockchain will be a boon for start-ups: Shekhar Mhaskar, Isobar
Mhaskar, Executive VP, Isobar, India talks about how blockchain could nip fraud in the bud and pave the way for transparency, unambiguous view of transactions & measurement of digital media campaigns
IPL’s reach on TV is humongous: Ganesh Iyer, CEO, Coolwinks
Iyer talks about the brand’s IPL debut as principal sponsors for Sunrisers Hyderabad and the 360-degree activities planned around the tournament
Schbang elevates Saumil Mehta and Isha Amin as Vice President
Amin and Mehta will be leading the Integrated Solutions team at Schbang and reporting to CEO & Co-Founder Akshay Gurnani
Congress spending big on social media campaigns
The party is believed to be spending close to 70 per cent of its campaign budget on social media, according to sources
SBI Life Insurance ad urges women to talk about breast cancer sans fear: Sahil Siddiqui
Sahil Siddiqui, AVP- Creative Strategy, WATConsult speaks about the ideation and the goal of the social awareness ad campaign ‘Thanks A Dot’ created for SBI Life Insurance
Brands are moving 40% of their ad budgets to programmatic advertising: Ashish Shah, Vertoz
Shah, founder and CEO at Vertoz spoke of overall ad budgets & how programmatic advertising is expected to have a share of around Rs 150 crore to Rs 200 crore this IPL season
We are targeting a net revenue of Rs 350 cr in FY20: PC Musthafa, iD Fresh Food
PC Musthafa, CEO & Co-Founder iD Fresh Food tells us about the company's new vertical, marketing mix, upcoming campaigns and expansion plans
'Gen Z expects brands to walk the talk'
Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity