‘This Friendship Day let's talk about Love & not Loath’
All you have to do is take a stand against the same for your friend and make the world a better place
Date-wise News
How Amazon Prime challenged fans on Twitter to plan weddings that are #MadeInHeaven
Twitter India partnered with Prime Video to conceptualise the launch campaign for Made in Heaven, focusing on three key phases for communication i.e. pre-Launch, launch and sustain
Eros Now has established a strong base in tier 2&3 cities: Ali Hussein
The COO of the platform says Eros Now users in Tier II/III cities watch content for more than 21 hours in a week, which is the highest among all major OTT platforms in India
NewsX weekend shows to feature Subramanian Swamy, Manish Tewari
Issues related to Kashmir Valley, role of Congress as opposition party among the topics to be discussed
Brands ride on the spirit of Friendship Day
From digital & social media campaigns to innovative products, brands have gone all the way to celebrate Friendship Day
GoDaddy names Aman Bhutani as CEO
Prior to this, Bhutani was President of Brand Expedia Group
Facebook’s name to go along with Instagram and WhatsApp
The brands will be rebranded as 'Instagram from Facebook' and 'WhatsApp from Facebook', the social networking giant has said
Yamaha launches second edition of ‘The Call of the Blue’ campaign
The 'Call of the Blue' was launched in August 2018
#KeepMovingTogether, says IDBI Federal Life Insurance on Friendship Day
The video emphasises that the bonding that can happen through physical presence is not possible through mere digital conversation
Recap: The Week That Was
We bring you a roundup of the news making headlines this week
Senco Gold & Diamonds unveils ‘Shine On’ campaign with Sourav Ganguly
In the TVC for the brand’s new range of men’s jewellery ‘AHAM’, Ganguly will be playing his own self
Gits Food targets youth with ‘Great Khana, No Drama’ digital campaign
Conceptualised by Lowe Lintas, the three digital films will be live across YouTube, Facebook and Instagram
Indeed ropes in Radhika Apte for its first SMB campaign in India
The campaign showcases Apte as an entrepreneur who informs her colleague about the benefits of recruiting through online postings as opposed to hiring through referrals
The Glitch comes up with #RiseUpChallenge for Horlicks Protein+
The campaign video, released on social media platforms, has caught the attention of various influencers who attempted the challenge and nominated their friends
Pool or golf field: Frederic Widell’s place to be on weekends
ChillOut: The VP & Head (South Asia) and MD, Oriflame, loves beach vacations, and Bali, Sri Lanka, Maldives are his favourite destinations