Titled ‘MyDiwaliRitual’, the commercial highlights a young woman assuring her worried mother that she is all set to celebrate Diwali the traditional way
Targeted towards the contemporary young millennial, the campaign highlights an eclectic fashion with mix and match as the theme. It advocates the idea of wear what you like and how you like it.
The digital campaign features Bollywood star Katrina Kaif along with regional brand ambassadors, Wamiqa Gabbi, Kinjal Rajpriya, Pooja Sawant and Ritabhari Chakraborty for other key markets
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The campaign encouraged people to share portraits of those special moments spent with their big family on social media with the hashtag #BadiFamilyBadiDiwali
A weekly fun feature by The Digital Fellow on special days of the month
The holding company posted a 0.5% increase in organic revenue
The campaign thanks travel enablers across railways, roadways, and airways, who miss out on their Diwali celebration to make possible people’s journey to destination
The campaign for its new festive collection has debuted nationally across 300 cities in multiple mediums like Television, Print, Online, movie screens and Out of Home
The campaign marked completion of Airtel Delhi Half Marathon (ADHM) 2019. It saw 40,000+ marathon runners coming together from all walks of life to run for a cause close to their heart