Date-wise News

Aditya Puri, Managing Director, HDFC Bank, conferred with Lifetime Achievement Award

e4m Desk Nov 28, 2019 9:09 PM

Using a bold new creative approach, the outdoor campaign shows ups, downs, & fluctuations as a way of life at the stock market. The campaign is rolled out across almost 70 cities & towns across India

e4m Desk Nov 28, 2019 5:22 PM

The content creators, Endemol Shine India have picked up the gripping novel for on-screen adaptation

e4m Desk Nov 28, 2019 5:00 PM

This strategic association aims to provide consumers with world-class grooming products at up to 40% discount. Close to 50 micro-influencers have been roped in by both brands to promote sales

e4m Desk Nov 28, 2019 4:31 PM

The highly anticipated Inspiration series from India Today Group will feature great sportspersons of the country in conversation with Boria Majumdar. The show will premiere on November 30, 2019

e4m Desk Nov 28, 2019 4:27 PM

Out of the 344 advertisements, 259 belonged to the education sector, 50 belonged to the healthcare sector, eight to personal care and eight to the food & beverages sector

e4m Desk Nov 28, 2019 4:09 PM

Launching the Holiday 2019 campaign, Diesel casts Aditya Roy Kapur as the newest celebrity ambassador to promote their latest collection of watches

e4m Desk Nov 28, 2019 3:49 PM

Vivek Gambhir, MD & CEO, Godrej Consumer Products, shared insights on how marketing has been evolving as a practice and as a function

e4m Desk Nov 28, 2019 2:56 PM

The fund is set up to meet P&G’s global sustainability goals ‘Ambition 2030’, aimed at creating a positive impact on the environment and society

e4m Desk Nov 28, 2019 2:50 PM

Singh, Head of Global Brands, Royal Enfield, talks about ‘Building a brand through the community’ and the journeys that the brand has undertaken

e4m Desk Nov 28, 2019 2:39 PM

Rishi Seth, Group CEO, Six Degrees BCW shares about his journey in the PR industry, need for integrated agencies and the core issues in the industry

Nafisa Shaheen Nov 28, 2019 1:44 PM

The mandate will be handled by Leo Burnett's Gurugram office

e4m Desk Nov 28, 2019 1:30 PM

This partnership will bring an out-of-TV Roadies experience to Roadies fans at Club Roadies, a hangout spot for adventure & roadies enthusiasts at Jaipur Marriott Hotel. The club opened on November 27

e4m Desk Nov 28, 2019 1:19 PM

Meanwhile, BCCL is considering to get advisors to do a due diligence of the properties, say reports

e4m Desk Nov 28, 2019 1:19 PM

The ZEE5 Super Family (ZSF) will be a first-of-its-kind TV show offering gaming experience for viewers. It aims to bring GEC audience to their favourite ZEE TV characters in an exciting format

e4m Desk Nov 28, 2019 12:43 PM

The partnership is intended to create a holistic brand proposition that will consolidate both brands national and global aspirations

e4m Desk Nov 28, 2019 12:20 PM

Amarpreet Anand, Executive VP & Portfolio Head, Marketing, Diageo India, talks about collaboration with Hungama, marketing objectives and signing Vicky Kaushal as face of ‘Jashn Yaari Ka’ campaign

Neethu Mohan Nov 28, 2019 9:16 AM

With an aim to reach 75 million consumers across the country, the campaign will go live across digital channels such as YouTube, Facebook, Instagram, Twitter, Tik Tok and Gaana

e4m Desk Nov 28, 2019 9:16 AM

R Sridhar, former Director, Ogilvy India, shared experiences and expertise with a group of marketers & industry seniors at a session held by The Indian Society of Advertisers

Naziya Alvi Rahman Nov 28, 2019 9:04 AM

The business will be handled by Essence’s office in Bengaluru; mandate covers offline & digital media

e4m Desk Nov 28, 2019 8:45 AM

As the trend of shoppable ads grows, brands are leveraging social media by running ads on platforms such as Instagram, Facebook, and now YouTube 

Shreshtha Verma Nov 28, 2019 8:21 AM

Industry leaders from BFSI sector deliberated on the challenges, trends and strategies in the digital world

e4m Desk Nov 28, 2019 8:20 AM

Guest Column: Rishabh Singla & Pranav Anand, Co-founders of LicenseWorks, talk about why brand licensing is a value-addition in the marketing mix

Rishabh Singla & Pranav Anand Nov 28, 2019 8:18 AM

The investment of $250,000 into the startup ecosystem in India is a bid to popularise the WhatsApp for Business App in the country, say experts

Tasmayee Laha Roy Nov 28, 2019 8:09 AM