Artists must get royalty for repeat telecast of work: Shailesh Lodha
Lodha made these remarks during his interview with Kailashnath Adhikari , MD, Governance Now.
Date-wise News
Lateral Sutra bags PR mandate for US consumer electronics firm White Westinghouse
Founded in March 2017, Lateral Sutra is a boutique PR agency that serves clients across sectors
Allen Solly launches campaign to celebrate the spirit of their garment workers
The 'made with hands, made with love' campaign has been creaed by Ogilvy
India Today Group appoints Darpan Singh as Executive Editor
Singh was earlier the Deputy Editor of Mail Today
Ranveer Singh is on a quest for the 'Achha Aloo' in this Bingo ad
The TVC is in line with the brand's quirky persona and highlights Bingo's commitment to quality
Ranveer Singh is on a quest for the 'Achha Aloo' in this Bingo! ad
The TVC is in line with the brand's quirky persona and highlights Bingo's commitment to quality
Lalamove unveils 'deliver possibilities faster' campaign
The integrated campaign will target to reach new customers looking to transform their delivery capabilities in the new normal
Perfetti Van Melle & Ogilvy India spread smiles in new campaign
The film drives home the message of staying optimistic about the future even when the present seems challenging
OPPO's ‘Go Beyond Boundaries’ campaign encourages people to push limits
Collaborates with globally awarded filmmaker Guneet Monga for the film
Sonu Sood & others contribute paintings for Lay's & Smile Foundation fundraiser
Over 100 art pieces have been contributed by artists & celebs to support the unsung heroes like farmers, truck drivers, shopkeepers and many more
News18 India’s leadership summit Chaupal to be held on August 18
Chaupal will bring top policymakers, bureaucrats and newsmakers from varied backgrounds on a single virtual platform
Terribly Tiny Tales collaborates with Cadbury Dairy Milk Silk for web show 'Butterflies'
TTT's first-ever web show stars Apoorva Arora, Shriya Pilgaonkar, Urvi Singh, Mrinal Dutt, Anshuman Malhotra and Viren Vazirani
ReDefine appoints PC Vikram to head newly launched pre-production services
Vikram will oversee operations involving concept art, storyboarding, pre-visualization and virtual production at the VFX and animation company
ZEE Entertainment donates 20 ambulances and other healthcare requirements to Telangana
The company has mobilised its CSR budget to supply 4,000 PPE kits and daily means to 1.50k migrants and daily-wage earners
Zee Telugu brings ‘Bapu Bommaki Pellanta
A celebration on screen to kickstart Niharika Konidela’s wedding preparations
Radio Mango back with Season 2 of Philips 'Veettile Thaaram
The second season was launched online on 12th August 2020, by Chef Suresh Pillai
BYJU’S to host world’s biggest school quiz
The event aims to bring over 30k schools on its platform, reaching over 1 crore students
ITC's B Natural dedicates song of hope to Indian farmers on Independence Day
Through its initiative, the brand aims to sensitize consumers about how their thoughtful product choices in favour of those sourced from Indian farmers
DishTV strengthens its presence in Kerala with new channels, special combos
Catering to the need of customers, the new packages offered by DishTV have been devised keeping in mind the diverse choice of content across various segments
Discovery Kids showcases select episodes of its popular shows on DD
Animated series like Little Singham, Kisna and Sheikh Chilli and Friendz are being aired on DD National at 8 am
Paytm launches ad film ‘Azaadi Ki Goonj’ for Independence Day
The new ad film evokes patriotic sentiment and highlights how digital payments have made our life simpler amidst the pandemic
Mairu Gupta appointed as Sony Music Head of Digital Business in India
Gupta's most recent stint was at the NBA, where he led the content and media distribution business for the League for more than 3.5 years
Godrej Group commemorates its contributions towards making of a self-reliant India
The film has been title ‘The Box that Unboxed India’
MS Dhoni & Mastercard laud the role of small merchants in India’s digital revolution
The new campaign led by Dhoni is an extension of Mastercard’s Team Cashless India initiative that aims to empower small merchants with digital payments
Ashwin Bajaj joins Adfactors PR as Senior Vice-President, IPOs & Transactions
Bajaj’s national role will focus on delivering C-suite counsel and engagement in the context of financial transactions and services
ABP Majha & Unicef initiate innovative donation drive to support COVID-hit families
The initiative will raise funds through a 16-day TV campaign
Sony YAY! launches slapstick show 'Pyaar Mohabbat, Happy Lucky'
The show tracks the journey of Happy and Lucky - the neighbours who believe in giving each other a taste of their own medicine through their daily mischief
Bigg Boss 4 on Star Maa promises entertainment like never before
Star Maa rolls out a unique campaign for season 4 of Bigg Boss
White Rivers Media Launches 101 Marketing Insights for the Post-pandemic World
The new publication by India’s Top Marketers & Entrepreneurs, delves into the industry learnings through the times of COVID
Tata Pravesh urges people to sacrifice freedom for #DoosriAzaadi
The film has been created by Wunderman Thompson in association with SVF Brands
MP Birla Cement & Ogilvy Kolkata curate campaign film
The film revolves around the thought of home being a place where there’s always room for everyone
Ogilvy & Philips' new campaign shows how women speak the 'Language of Hair'
The new digital campaign is based on the ways women use their hair to express themselves
Times Network celebrates spirit of India with 'Tann Mann Dhan - Truly Indian' campaign
The film will feature the Network’s leading news anchors and will be promoted across the network channels and its digital assets
Lowe Lintas launches awareness campaign for Kaam Wapasi
The films are part of the amplification of the initiative to target 1 million jobs, ensuring mass outreach to a wide range of people seeking help and employers
'Locally produced content for English entertainment allows us to add new dimension'
As Zee Cafe completes 20 years, Kartik Mahadev, Business Head, Premium Channels, ZEEL, talk about the channel's journey, the challenges of the category and future growth drivers
‘Inquisitive mind & empathy key attributes of a leader’
Ranjini Chalam, Group Head at Adfactors PR, talks about bagging the Emerging Leader title as part of the e4m PR & Corp Comm Women Achievers Awards, her future goals and more
Blending OOH & Experiential will generate the wow factor for brands during Unlock: Experts
OOH industry leaders share how brands can leverage from the combination of OOH & experiential marketing and the activations they curated during the lockdown
Bigg Boss returns to COLORS with Season 14
Voot Select will now offer unlimited access with 24-hour LIVE feeds from the BB house on weekdays and stream the episodes before they air on TV
Amul’s lockdown viewership 10x more than last yr’s IPL, at 1/10th the price: RS Sodhi
At the e4m eConclave, MD of Amul RS Sodhi revealed that having a diversified product portfolio and multi-channel distribution worked very well for the dairy brand during the lockdown
e4m MarTech League: AI with video marketing will help brands precisely target end-users
On the virtual roundtable, industry leaders shared insights on the consumer sentiment shifting towards video content, integration of AI and Video marketing; and the next-gen marketing strategies
Patanjali in IPL race: Understanding the rules of the game
Industry watchers say this interest in IPL could be part of Patanjali’s geographical expansion plans, riding the Vocal to Local wave or the desire to get into the purchase basket of the millennials