The campaign conceptualized by Ogilvy India features stars like Ranveer Singh, Rohit Sharma, Diva Dhawan, Jasprit Bumrah, Kane Williamson, Young OHM and McDonald Wanyama
To direct more app downloads and surprise the TG, hoardings located at high traffic locations were also geotagged, bringing in digitally-led innovation to the OOH medium
Oppo Reno4 Pro was the top exclusive brand on both Hindi and English language Sports channels in the first 34 matches of IPL 2013 according to TAM data
As per the proposal put forth recently, Western Railway has offered to collect only 10% licence fee for June 2020, 15% for July, 30% for August and 50% for September
As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left it will be easy to tackle hurdles in the longer run
Experts opine that brands are increasingly understanding the value of PR and are open to exploring new methodologies like influential marketing to reach their target audience
Kanungo, Director – Brand and Marketing Strategy, Games24x7, spoke about ramping up spends, utilizing inventories to put across the right communication this IPL and cutting through the clutter