Astrology, Music Learning, Comedy shows, Mental wellness, Personal Finance and Language Learning connected creators and consumers the most through over 12,000 sessions
Strategically supported by BBDO India, the initiative will be amplified through collaborations with DonateKart, key influencers, as well as through social and digital channels
An extension of the brand’s Har Ghoont Mein Swag campaign, the latest film has the actor asking fans to drink Pepsi and enjoy cricket with family & friends
In her role as the brand ambassador, Sejal Kumar will help strengthen the bond with The Beauty Co.’s existing customers as well as attract a new set of new age digital-savvy on-the-go customers
As per the new clauses, platform infrastructure can be shared voluntarily for distribution of TV channels provided signals of HITS platform are distributed to subscribers via the cable operator
Nielsen India is the ‘Knowledge Partner’ for the report that was conducted to understand the overall social media usage, consumption and online behaviour
In the first interaction since the rebranding, Bhalla, Group CMO, HT Media Ltd, talks about the feedback and tells us how the re-launch has helped getting more advertisers on board
Speaking to analysts during the Q2 FY21 earnings call, the company also discussed NTO 2.0 impact on its subscription revenue and noted that its OTT platform ZEE5 may break even by FY24
In today’s edition of #powersharing series, Kartik Smetacek, Joint NCD, L&K Saatchi & Saatchi, shares his experience of sharing the top role with Rohit Malkani
Industry watchers note that the e-tailer festive ad spends may be at the same level as last year, at an annual level the spends may see an overall reduction when compared to last year