Zee Q2 ad revenue bounces back, up 20%YOY
Consolidated net profit stood at Rs 266.08 crore
Date-wise News
Flamingo renews collaboration with Hrithik Roshan as official brand partner
Will soon launch 360-degree media campaign with the actor
Rahul Deorah joins apna.co to lead marketing
His last stint was with Urban Company
Why is VIVO Pro Kabaddi League an ad platform of choice for high-octane brand engagement?
Year after year, the Pro Kabaddi league has elevated the status of Kabaddi as a sport, and created ample opportunities for brands to cut across target audiences in India
Marico collaborates with actress Priya Mani for Saffola Honey's new campaign
The TVC highlights the purity of the product, which is also accredited with the famed NMR certification
Unacademy names Shree Das as Director of Public Relations
Das’s previous stint was with Lenovo India
Colorbar unveils #ColorbarXSony campaign in partnership with Sony Music Entertainment
Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest hit
Foxy Beauty App launches ad campaign, positioning it as ‘your BFF’
The video campaign is created by Nine Yards Consultancy
Siti Networks reports consolidated revenue of Rs 363 crore in Q2
Total expenses remained flat at Rs 428 crore as against Rs 427 crore in the same quarter last year
Rahul Deorah to head Marketing at apna.co
In Deorah's last role at Urban Company, he worked on the company’s GTM strategy & execution across India, UAE and Singapore
TRAI extends NTO 2.0 implementation deadline to 1st April 2022
As per the implementation plan, the DPOs will have to ensure that subscribers avail of pay-TV service as per NTO 2.0 norms with effect from 1st April 2022
Affle reports 103.6% YoY revenue growth in Q2 at Rs. 274.7 crore
EBITDA was at Rs. 52.1 crore, an increase of 51.1% y-o-y. PAT increased by 77.1% y-o-y to Rs. 47.6 crore
Diya Mirza calls out toxic home care brands in ad for Beco
The campaign is designed and created by ^ a t o m Network
Anytime Fitness onboards Rohit Babbar as National Head of Communications & Marketing
Babbar worked as a communications consultant with the National Health Authority (NHA) in his previous role
Neobank muvin signs Hardik Pandya as brand ambassador
The cricketer will represent muvin across 360-degree campaigns, which kickstarted with a muvin x Hardik Pandya digital film on the brand's digital & social properties
Ants Digital ropes in Faisal Haq as its new COO
Haq comes with over 21 years of experience and has joined Ants after working for WATConsult-Dentsu International for over 6.5 years in the capacity of EVP Operations and Business Development
Simpliwork Offices appoints Vidushi Jain as VP - Marketing and Brand
Jain's role encompasses building the category, developing and managing the full brand stack across owned, earned and paid assets
OnMobile Q2 revenue down 6.5% to Rs 137 crore
The company earned almost 85% of its revenue from videos and tones products
Ormax Media launches new tool to track performance of OTT platforms every month
The tool is based on syndicated research conducted every month among SVOD & AVOD audience across India, to track the performance of 16 OTT platforms on key brand measures
CleverTap bolsters in-app voice capabilities with acquisition of Patch
The terms of the deal have not been disclosed
Neeraj Sharma joins Globale Media as Vice President, Global Business
At Globale Media, Sharma will advise on the strategy and critical decisions in the APAC market where digital penetration is skyrocketing
Truecaller gives phone scammers a taste of their own medicine with #JamTheScam
Vigilante duo of Jesse and Jamie Lever turned the tables on frauds by calling them up and wasting their time
Quint Digital to acquire 100% stake in Quintillion Media, 47.92% stake in Spunklane Media
Meanwhile, Quint Digital Q2 revenue surged 85% to Rs 9.6 crore
Google shortlists 10 Indian news startups that will form first cohort of GNI Startups Lab
The GNI Startups Lab has been created in collaboration with the Google News Initiative (GNI), global innovation lab Echos, and DIGIPUB News India Foundation
Disney+ Hotstar comprised 37% of Disney+'s paid subs base of 118 million in Q4
In Q3, Disney+ Hotstar comprised close to 40% of Disney+'s global subscriber base of 116 million
Syncing with demand to drive consideration by 62% for L’Oréal Professional
Marketing programmatic partner MIQ looks at how one can leverage real-time, in-market-signals, to create a beauty demand score to help improve the effectiveness of branding performance campaigns
The macro impact of micro-influencers
By aligning micro-influencers together instead of established influencers, brands have managed to create a mammoth impact in a more cost-effective manner today
WarnerMedia India's FY21 revenue declines 14.46% to Rs 376.75 crore
Advertisement revenue dropped 35.48% to Rs 95.8 crore for the fiscal ended 31st March
RAM Ratings Wk 37-Wk 40: Fever FM claims top spot in Mumbai & Delhi again
Radio City maintained lead in Bangalore while Mirchi stayed on top of Kolkata charts
We have had over 20 new business wins this year: Mausumi Kar, Managing Director, Motivator
Kar tells us that the agency’s focus on emerging brands has resulted in what could possibly be its best year yet
Quint Digital Q2 revenue surges 85% to Rs 9.6 crore
Total income has shot up by 94% to Rs 10.1 crore from Rs 5.2 crore a year ago