ABP’s Shobhna Yadav joins Zee News
Yadav used to host the evening prime time show on ABP News
Date-wise News
NDTV Board appoints UK Sinha and Dipali Goenka as Independent Directors
Sinha has served as the Chairman of Securities and Exchange Board of India (SEBI)
Britannia Winkin’ Cow brings ‘party in a bottle’
New TVC conceptualised by McCann Worldgroup Bangalore
NatureFresh® introduces #Badlobehtarkeliye campaign
The campaign talks about active parenting
Valvoline launches new TVC, promises extra mileage to bikers
The new TVC will be aired across India’s national and regional GEC & sports channels along with other social media platforms
DDB Mudra appoints Saad Khan as President and Managing Partner - Growth & Strategy
Saad will lead business and strategy for West
Star Sports pays tribute to MS Dhoni with ‘subtitled feed’ for hearing-impaired
The innovative feature will provide live match commentary subtitles, catering to the needs of differently-abled fans
Candere by Kalyan Jewellers launches Akshaya Tritiya campaign #NayiShuruaatHeereKeSaath
The campaign went live on 22nd March and will continue until 23rd April
Himalaya Wellness launches campaign for Himalaya Ashvagandha
The campaign says ‘ab stress nahi, de-stress kijiye’
CEAT launches two-wheeler campaign with Harmanpreet Kaur
The TVC has been conceptualised by Ogilvy
GroupM tops India leaderboard in business wins: COMvergence report
The media spends were estimated to be around $1.5 billion
ZEE Media Corporation to launch 3 channels in this election year
As per reports, the three channels were Zee News HD, and two others in Kannada and Telugu
Naveen Murali moves on from Pepperfry
Murali was with Pepperfry for more than a year
Vodafone Idea’s Samir Gokhale elevated as VP-Brand & Communication (Products)
Gokhale has been with Vi for the last 6 years
EORTV partners with ITC Engage for campaign
The campaign played out digitally on EORTV the streaming platform and its social media properties for a little more than two weeks
Anshuman Chakravarty joins Somani Ceramics as Head of Marketing & Communications
Chakravarty was earlier with Usha International
Fenesta Windows shows ‘Life is a circle’ as it celebrates 20 years
The campaign film, directed by Titus Upputuru, shows the evolution of a father-daughter relationship with time
Tata Gluco+ releases ‘energy on, game on’ campaign
The campaign conceptualized by Wunderman Thompson
Campa Cola to partner with 3 teams in IPL 2023
As per sources, the newly launched beverage brand by RCPL will be the official pouring partner for Sunrisers Hyderabad, Punjab Kings and Lucknow Super Giants
There is a significant headroom for growth in MarTech in India: Mihir Karkare
At the Pitch CMO summit, Mihir Karkare, EVP, Mirum India shared insights from the Mirum India Martech report 2023 on the state of MarTech in India today
Campa’s new avatar sports new colours
The new look has been conceived by Elephant
Sportzcraazy acquires kabaddi platform Kabaddi Adda
With this acquisition, the combined reach of Sportzcraazy and Kabaddi Adda will extend to a community of over 5 million every month
Leadership is not about power, but about empowerment: Diksha Rathour
Rathour, co-founder and head of PR at Cha-Chi, talks about her views on women leading PR, her personal heroes and her message for future leaders
How brands leverage magazine communities to boost ROI
At the conference, experts shared how brands choose magazines as their media vehicle in the regional market
Can't do grocery biz without being mindful of the way customers buy: Aadit Palicha
At the Pitch CMO Summit, Palicha, co-founder and CEO, Zepto, spoke about how the grocery platform went from making zero rupees to raking in thousands of crores in annual sales in just 18 months
It’s important to have a brand purpose: Nitin Saini
The Pitch CMO Summit saw the Vice President of Mondelez International share interesting insights on how Mondelez marries ideas and technology for brand building
Decoding the digital paywall journey for magazines in India
A panel of industry experts deliberated on the future of the magazine business in the era of digital disruption at the Indian Magazine Congress
‘Agile marketing is all about responsive marketing'
At Pitch CMO Summit Mumbai, experts discussed how having a swift-footed approach can help brands across categories to keep pace with shifting consumer needs
Beautiful storytelling will never go out of fashion: Minette Ferreira, Media24
At the Indian Magazine Conference, Ferreira, General Manager-Lifestyle and Community News, Media24, South Africa, explained how her company has been reinventing its magazine publishing model
'3 Idiots', smug cricketers and a press conference: Dream11's new ad is a real sixer
The platform's new ad stars Aamir Khan, R Madhavan and Sharman Joshi along with cricketers Rohit Sharma, Yuzvendra Chahal, Krunal Pandya, Hardik Pandya, R Ashwin, Jasprit Bumrah, and Rahul Chahar
Digital transformation is about revenue diversification: James Hewes, FIPP
The President of FIPP spoke to e4m on the sidelines of the Indian Magazine Congress on the global trends influencing the magazine business
Ajit Gurnani named Chief Business Development Officer for Publicis Groupe, S Asia
Gurnani will work closely with Anupriya Acharya, CEO Publicis Groupe South Asia
PubMatic joins hands with Comscore's Proximic for offering ID-less targeting solutions
Data from Proximic by Comscore is now available to media buyers via PubMatic’s Connect platform
Mithila Palkar rides a refreshing wave in 7UP Nimbooz ad
The campaign will be amplified with a 360-degree surround across television, digital, outdoor, and social media
Ampere roped in as RCB's official EV partner
The brand will launch a limited edition RCB-themed Primus electric scooter, which will be gifted to the Player of the Match
Paytm Ads' Amplify 2023 unlocks power of audience insights and innovation
The event saw the attendance of top leaders from BFSI, F&B, CPG, fashion, e-comm, autos and more
Virat Kohli headlines Rage Coffee's OOH campaign
The campaign has been planned for the company's home turn in New Delhi/NCR area for a period of two months
Ritika Goswami joins dentsu X as VP, Strategy
Previously, she was the Associate Director at NielsenIQ for four years
Virat Kohli questions why sports is considered 'extra-curricular' in new PUMA campaign
The digital film is based on the findings of a joint study by PUMA and Nielsen Sports,
Sachin Tendulkar named brand ambassador JioCinema
As part of the association, Tendulkar has also starred in the promo for JioCinema ahead of IPL 2023
Qatar Airways named title sponsor of Royal Challengers Bangalore
The group has also introduced RCB Innovation Lab, a service that generates insights, ideas, methodologies and products that shape the future of sports
‘Brand agility is not an option, it is survival’
At Pitch CMO Summit Mumbai, experts discuss ‘The Playbook for Building Agile Brands’
Magazine players to lead media biz in coming years: Dr Annurag Batra
At Indian Magazine Congress 2023, the Chairman & Editor-in-Chief, BW Business World & exchange4media, shared how scale, depth, and market enablement were key for developing the magazine businesses
‘We have stapled media & data together to get telco info into digital advertising’
At the Pitch CMO Summit, Nishant S Gupta, Head of Revenue, TorcAI & Madhu Sudan, Executive Director, New Business, TorcAI, spoke on the ‘many industry-firsts with VI Ads’
‘The best way to find your future consumers is the data of your present consumers’
At the Pitch CMO Summit Mumbai, Gaurav Anand, Chief Digital and Marketing Officer, L’Oréal India, spoke on ‘The Future of Marketing with Consumer Data’
40% of conversations in a community is linked to brands: Tamanna Dhamija, Convosight
Dhamija, Founder & CEO of Convosight, spoke at the Pitch CMO Summit, expounding upon the importance of tapping into online communities for insights
Magazines need to maintain depth of content to stay relevant: Anant Nath
Nath, Executive Publisher of Delhi Press, and Vice President of Association of Indian Magazines was speaking at the recent edition of Indian Magazine Congress in New Delhi
Brands need to know what their best & most profitable customers look like: Vivek Bhargava
At the Pitch CMO summit Mumbai, Co-founder of Profitwheel Vivek Bhargava delivered an insightful session on the way their platform works and how brands need to know their customers’ mind
Nabendu Bhattacharyya launches IDEACAFE.AGENCY
The company will specialise in creative, data and technology-led media solutions, covering digital media, out-of-home, activation, rural, and a whole gamut of idea-centric solutions for brands
Sumit Mathur joins Paytm as CMO
Mathur previously helmed marketing at Kellogg India