Q2 2024: PepsiCo's profits soar 12% despite drop in consumer demand
Net revenue was $22.5 billion for Q2 2024, which was a less than 1% growth for the brand YoY
Date-wise News
The Sleep Company plans Rs 80-85 Cr ad spend for FY25
The company is eyeing Rs 1000 crore revenue in the next 2-3 years
Sourav Ganguly joins Indian Racing Festival as owner of Kolkata Royal Tigers
This partnership marks a major boost for Indian Racing as it aims to expand the motorsport ecosystem across India
ACME Group's 'Connect' Fund secures first round of funding
It marks India’s first dedicated financial initiative for the AVGC industry
Broadcasters' subscription-based platforms to fuel revenue growth in FY25: Ind-Ra
In its predictions, India Ratings and Research said that MSOs will increasingly bundle their offerings with broadband services which ride on the same infrastructure
IIMCAA Awards 2024 open for entries
The deadline for submitting entries is July 20
Alchemist Talent Solutions relaunches Human Assets Solutions
The boutique executive search company has onboarded industry veteran Rohit Adya as co-founder and director
Bournvita teams up with Rahul Dravid for 'D for Dreams' campaign
The campaign aims to encourage children to spend more time in the sunlight
Flipkart drops a life-size orange at Marine Drive
The outdoor campaign is for the launch of CMF Phone 1 by Nothing
Manforce Condoms engages in banter for World Population Day
With the #ManforceHaiTohPossibleHai campaign, the brand aspires to create awareness around the issue of overpopulation on the occasion of World Population Day
PUMA India partners with Indian Olympic Association
PUMA has launched an outdoor campaign to celebrate India’s participation in Paris Olympics 2024
Canva designs first campaign for India
With the launch of 'Dil Se, Design Tak', Canva aims to deepen its connection with Indian users, and enhance top-of-mind awareness of its unique offerings
We will miss you a lot: Mona Jain
Mona Jain, CRO, ZMCL recalls working with Arun Nautiyal at Zee News and ABP
Korra elevates Saket Vaidya as Chief Executive Officer
Saket Vaidya was earlier COO at Webchutney
Initiative’s Megan Davey to take on as Head of Melbourne
Megan Davey was previously General Manager, Melbourne
Kaizzen bags undisclosed funding from Maven Corporate Advisors
This investment has shifted the stakeholder structure, with Maven now holding a majority stake of 76%, while Vineet Handa and co-promoter Puja Handa's shares have decreased to 24%
Philip Eapen, the man behind MRF's iconic Muscleman campaign, no more
Philip Eapen breathed his last on Sunday in Chennai
Tata Play Binge launches PaaS solution for Bangladesh’s Akash Digital TV
The product is being launched as a companion app under the name Akash Go
Moupia Nandy exits Zee 24 Ghanta
Moupia Nandy was Deputy Editor at Zee 24 Ghanta
You can’t only rely on performance marketing: Amit Verma, DigitUp
DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more
Paris Olympics: Sponsorship rev races past Rs 50cr mark, up nearly 70% from last edition
As per people in the know, advertisers’ response to this Olympics has been good, thanks to a change in the mindset of corporates towards non-cricket sports & record haul of metals in Tokyo Olympics
Broadcasters may take legal route against TRAI's pay channel directive
TRAI has highlighted that the broadcasters have been charging DPOs with subscription fees for pay channels, but are also paying DD Free Dish to carry the same channels
Is ISEC stuck because broadcasters are worried about impact on TRPs?
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
Will rise of Google's zero-clicks lead to increased CPCs in India?
Since zero-click search means that the overall universe of clicks reduces, consequently Cost Per Click and Customer Acquisition Cost will go up in the coming days, believe experts