At the Pitch CMO Summit 2026, PepsiCo India Foods CMO Saakshi Verma Menon unpacked why India's snacking market rewards only those who think local first
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Advertising Trends and Insights
This cluster explores the evolving landscape of advertising creativity, consumer engagement, and the impact of technology on marketing strategies. Industry leaders discuss the challenges and innovations shaping the future of advertising, including the role of AI and the importance of diverse media approaches.
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Decline of Traditional Advertising
PepsiCo's Saakshi Verma Menon Explores India's Diverse Snacking Trends
Key Insights (AI Generated)
5 Insights
Decline of Traditional Advertising
Industry leaders are noting a significant decline in traditional advertising creativity, particularly in high-profile events like the IPL.
Rise of AI in Marketing
AI is increasingly being integrated into marketing strategies, enhancing media buying efficiency and consumer engagement.
Diverse Media Approaches
Advertisers are exploring diverse media channels to reach growth markets, moving beyond conventional platforms.
Full-Funnel Advertising
The concept of full-funnel advertising is gaining traction, emphasizing structured digital journeys from discovery to purchase.
Impact of Quick Commerce
India's quick commerce sector is revolutionizing the FMCG landscape, prompting brands to adapt their marketing strategies.
Frequently Asked Questions
5 Q&A
There is a noted decline in traditional advertising creativity, with a shift towards more innovative and diverse media approaches.
AI is enhancing media buying efficiency and enabling brands to engage consumers more effectively through personalized experiences.
Full-funnel advertising refers to a structured approach that guides consumers through the entire purchasing journey, from awareness to conversion.
Brands are recognizing the importance of reaching growth markets through diverse media channels, moving beyond traditional platforms.
Quick commerce is transforming the FMCG landscape, prompting brands to adapt their marketing strategies to meet changing consumer behaviors.
Latest Articles in This Topic
24 Articles
PepsiCo's Saakshi Verma Menon Explores India's Diverse Snacking Trends
WPP Restructures Grey and 82.5 with Ogilvy for Enhanced Collaboration
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in...
Jitender Dabas Discusses Decline of IPL Advertising Creativity
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader eco...
Industry Leaders Discuss Future of Consumer Engagement Beyond Screens
As digital fatigue deepens, some of India's sharpest media and creative minds gathered to ask a pointed question: where does consumer attention truly live today...
Industry Leaders Unite for Stronger Voice in Policy Engagement
For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business rea...
Colgate-Palmolive Wins Big at IDMA 2025 with Four Awards
Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling
Rajkumar Remalli on AI's Role in Enhancing Media Buying Efficiency
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertisin...
Why Advertisers Overlook Language Media in India’s Growth Markets
L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
India's Quick Commerce Revolutionizes FMCG Retail Landscape
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Chasing Lions on the Riviera
With India chasing global creative glory, creativity, culture, craft and impact take centre stage at Cannes Lions 2026. Here are India's Cannes contenders this...
Brands build structured digital journeys - from discovery to purchase
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate...
How brands are moving beyond jingles to remixed music in advertising
As original compositions give way to nostalgia-fuelled remixes, the Indian advertising industry is caught between the craft of sonic identity and the pull of in...
The Creative Question: Building a full-funnel brand engine with Rusk Media’s Rahul Arora
Head of Rusk Ads at Rusk Media, Rahul Arora, on cohort thinking, creator authenticity, and why relevant reach will always beat raw numbers
Everyone wants a break or are brands just jumping in too fast?
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how a news story about missing KitKat shipment quickly went viral, ca...
Why conversational AI is now the new face of eCommerce
Conversational AI is a more natural way to discover, evaluate, and complete purchases and makes shopping more straightforward, share industry heads
Automation first, creativity later: Is AI changing how agencies create?
As AI handles the grunt work, Indian agencies wrestle with a harder question: Is efficiency quietly becoming the enemy of great ideas?
Who Owns Search? What the Hindware ruling means for brand & category keyword strategies
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword inve...
10 Global Brands Using India GCCs To Power AI, Analytics And Customer Intelligence
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
How Google's lucrative ‘grey zone’ turned black and white
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to...
RCB Clinches IPL 2026 Title: Brands Shine with Creative Marketing
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
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AI-assisted summary, reviewed by our newsroom
This cluster explores the evolving landscape of advertising creativity, consumer engagement, and the impact of technology on marketing strategies. Industry leaders discuss the challenges and innovations shaping the future of advertising, including the role of AI and the importance of diverse media approaches.
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