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Sleigh-ing It: The best Christmas ads of 2024
Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression on our hearts
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Salesforce trims roles as AI takes on more routine support tasks, reflecting a wider enterprise shift to automated service with human oversight and stronger governance.
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
From verified data to VR tours, Prasun Kumar, CMO, Magicbricks, explains how the brand is redefining home search and why address is more than just a location
How Vinsmera Jewels' first ever ad featuring actor Mohanlal made the Kerala based brand a household name nationally because of its bold take on jewellery
Mayank Shah, Vice President at Parle Products, explains how e-commerce and q-commerce reshape FMCG with data-driven and omnichannel strategies
As online scams get smarter, so do the ads fighting them. This Independence Day, we're batting for freedom from fraud
WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
Mitali Maheshwari of Tata Starbucks on how Cold Brew, local flavours, and Gen Z vibes are reshaping India’s coffee culture with cool confidence
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts
2024 was pivotal for message marketing in India as brands embraced innovation and personalisation to engage their customers with SMS, RCS and WhatsApp
The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
Kalli Purie has been instrumental in shaping the Group's integrated media strategy
Kaplan who is a Republican and free-speech champion for conservative voices has taken over from Clegg who is a Liberal Democrat leader and the former PM of UK between 2010 to 2015
Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression on our hearts
Rajat Sharma, Gaurav Banerjee, and R. Mahesh Kumar elected vice presidents, and I. Venkat as treasurer
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
Guest Column: Sony V. Mathew, Vice President, Head- Branding, Communications, ESAF Small Finance Bank writes about the compelling case study of the endurance of brand Donald Trump
Kumar brings a wealth of experience in integrated marketing, branding and performance across both traditional and digital media landscapes
Jai Lala, Chief Executive Officer, Zenith India, pens his thoughts about the rise of social media and how it has transformed our consumption of content
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Thums up, JK Tyres, Kajaria, Comfort, Astral Pipes, Beardo and Daawat are among the brands that have been onboarded
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, reveals how the brand is redefining banking with secure, seamless & inclusive experiences, regional diversity, partnerships and more
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media rights deal
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
Proxy pages can change voter perceptions but have no official ties to the political parties they endorse, which has sparked transparency concerns
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
Companies bring out marketing tactics and focus on enhancing player experiences this Diwali as consumers look to spend big in the most vibrant time of the year
Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI
Noise marks 10 years in smart wearables with the ‘Made of Noise’ campaign. Utsav Malhotra, COO, Noise, speaks to IMPACT about key milestones and future plans.
Noise marks 10 years in smart wearables with the ‘Made of Noise’ campaign. Utsav Malhotra, COO, Noise, speaks to IMPACT about key milestones and future plans.
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open diital commerce ecosystem’s growth in Bharat's D2C landscape
While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted
Sources tell e4m that Prasar Bharati received applications from 106 channels across genres. Out of these, 44 were selected, with 40 agreeing to join the platform
According to influencer marketing agencies, while the beauty and tech sectors are the major drivers, this year even legacy brands are keen on working with influencers relevant to their domain
Dhruv Dhawan, Head of Ad Sales at Disney+ Hotstar, shares that FMCG players are increasingly partnering with Hotstar for major cricket tournaments, a trend that was not as prevalent before
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the festive season and more
The campaign with Sen will play out on her channels to attract maximum visibility
The second phase follows the introduction of the Model Agency Agreement in October last year
Sources say several shows—including Pukaar Dil Se Dil Kavya- Ek Jazbaa, Ek Junoon, Jubilee —will be off-air due to low TRPs
The ad has been conceptualized by Network Advertising and produced by 10 Films
The festival’ saw over 5,000 submissions from filmmakers across the globe
Beauty Trend Report 2024 was presented at Nykaa Best In Beauty Summit 2024
Industry experts share their hopes for community radio as a medium that will bridge the communication gap and give a voice to local communities, shaping India’s media landscape in the years to come
In an exclusive interview with e4m, Paras Sharma, Director, Global Partnerships, Meta India, shares insights into Instagram’s growth, its new algorithm and latest features to woo Gen Z
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Guest Column: Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
Pelki Tshering, CMO, Tanishq speaks about the latest wedding campaign for Rivaah by Tanishq called ‘For Marriages Crafted by You'
The dispenser is giving away 1,000 modaks daily, dispensing around 142 modaks each hour
e4m curates a list some of the most creative campaigns around Ganesh Chaturthi
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
At the e4m Pitch BFSI Summit 2024, marketing leaders explored how advancements in data analytics and consumer insights are reshaping brand strategies
At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness
At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation in building a brand
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
He was previously with Khelraja as Country Manager for Southeast Asian Markets
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
Ranveer Singh will now be an equity partner with Allied Blenders and Distillers Limited (ABDL)
The film builds on the momentum of the company's ‘India ka Pranam, Har Kisaan ke Naam’ campaign
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
Acko Insurance bagged 9 metals, including 3 golds, 5 silver and 1 bronze metals, across categories
The agency won 9 metals including 3 golds, 5 silver and 1 bronze metals across categories
The brand bagged 4 metals in total including 2 golds, 1 silver and 1 bronze metal across categories
The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI
The brand won the gold metal under the ‘Best Use of Experiential Tech for Digital & Physical Experiences’ sub-category
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
Alia Bhatt is an investor and brand ambassador for the cloth diaper company
The campaign with Sen will play out on her social media channels to attract maximum visibility
The duo is set to be the face of Beats' existing and upcoming marketing campaigns that spotlight the brand's product lineup
The e4m Pitch CMO Summit Bengaluru witnessed a session on ‘Hacking The Growth Engine: Learnings From Brands Driven By Digital’ moderated by Althea Vanderveen, Director-South Ad Sales, Truecaller
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
In this edition of Pitch BrandTalk, Rajesh Kurian, Marketing Director, Walkaroo International, spoke on the brand’s new campaign, roping in Varun Dhawan for non-south markets, festive plans & more
Guest Column: Debal Dutt, Chief Marketing Officer at Intellect Design, talks about the importance of thoughts and emotions to elevate customer experience
Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate
The brand won gold under the ‘Best Use of Mobile to Drive Sales’ sub-category
The actor has joined the league of celebrated figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others
Srinivas Injeti (IAS) has been appointed as the Chairman of the Board, with D Sundaram & Ravi Venkataraman as Independent Directors
The collaboration will kick off in the upcoming festival season with a series of campaigns
The campaign, titled "Own Your Legacy, Own The Moment", is for Primanté
The agreement is set to begin this 24/25 season and will span across PSG's professional teams
Industry heads will share insights on the topic ‘Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing’
The one-of-its-kind summit is set to explore the key trends in the BFSI sector in India, the opportunities, challenges that lie ahead and how brands engage with consumers today amid changing times
Rajat Abbi, VP-Global Marketing, CMO, Greater India, Schneider Electric, lets us in on the company's media mix, B2C focus, festive marketing initiatives and more
The account will be managed by Team Pumpkin's dedicated team based in Kolkata
The campaign talks about the brand’s futuristic features and home-grown fabric technology
The brand won the gold metals across categories for their outstanding work and creativity
Guest Column: Shantomoy Ray writes how cultures play a role in shaping consumer perception
The theme of this edition of the conference is ‘Rethink | Relearn| Redefine - Unveiling Strategies for Unrivaled Differentiation in a Digitally Evolving Landscape’
The TVC is conceptualized by Lightbox, the in-house creative studio of Godrej Consumer Products Ltd.
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
The actor was approached with a substantial financial offer to become the brand ambassador
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
The Director of Reliance Retail Ventures Limited said that the company plans to enter the segment with a curated design-led experience
The brand won the gold metals across categories for their creativity, innovation and excellence
The Delhi HC ruled in favour of the plaintiff G D Pharmaceuticals, who accused Cento Products of selling a “deceptively similar” product Borobeauty
DoubleVerify’s Media Quality Report for APAC Marketers offers solutions to improve advertising ROI
The brand bagged the award under the ‘Most Effective Use of Digital Analytics’ sub-category
The show has been conceptualized and created by Disney+ Hotstar CreativeWorks
The association with KBC is a natural extension of AESL's commitment to education, Aakash said
The collaboration will kick off in the upcoming festival season with a series of engaging campaigns
In alignment with the brand refresh, PayU has released two brand films putting spotlight on ‘its customer-centric approach’
The collaboration will combine Tanishq's deep understanding to Indian market with De Beer's expertise in the diamond category
The campaign by Mert Alas and Manu Cossu has been set to Beyonce's 'Pure/Honey'
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
Kriti Sanon, who has been announced as BIBA's brand ambassador, stars in the ad conceptualised and executed by Enormous Brands
The brand won gold for its campaign named ‘Saffola - Inspiring Young India to take Roz Ka Healthy Step’
'We are thrilled to present this plant-based food innovation,' said Virat Kohli about the association
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
The new brand is a ‘comprehensive approach to nutrition’ focused on the health and nutritional needs of those above the age of 45
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts
The brand bagged gold for ‘MakeMyTrip – Travellers map of India’ campaign
The association is expected to elevate the brand's popularity amongst the youth
Ajay Jha is a senior journalist with over 22 years of experience in media
Guest Column: Shantomoy Ray explores various strategies for leveraging advertising for fostering and maintaining consumer loyalty
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
GCPL has introduced the Renofluthrin formulation in its new Goodknight Flash liquid vapouriser
At the Bengaluru 2024 edition of the e4m Pitch CMO Summit, leading figures from various sectors examined the impact of customer experience innovations on enhancing brand success
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