Marketing News
The integration brings free and premium content under one platform, expanding sponsorships, shoppable ads and brand partnerships for advertisers
At the tenth edition of the conference, Mayank Bathwal will engage in a fireside chat with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & e4m Group
Q-comm players pulled back their core marketing plank of 10-minute delivery, will this lead to a massive overhaul of their advertising?
Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
The panel will also study how the industry can gain better access to institutional finance and explore alternative funding mechanisms for film production
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.
The move reflects the growing importance of creator-led marketing in major global sporting events
From Shakira's record-breaking anthem to songs the world forgot before the final whistle, here’s the list of FIFA WC anthems, and how much each one resonated with audiences around the world
Murugavel Janakiraman is the Founder, Chairman, Managing Director & CEO, Matrimony.com.Ltd.; Chairman of TiE Chennai and Vice Chairman of CII Tamil Nadu
The account is valued at an estimated $250 million, according to reports
At the Pitch CMO Summit 2026, PepsiCo India Foods CMO Saakshi Verma Menon unpacked why India's snacking market rewards only those who think local first
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
The former HDFC chief will felicitate winners across marketing, advertising, branding and communications at the fourth edition of the BW Merit Awards
Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling
Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
The conference will witness marketers from brands such as ITC, HDFC Bank, Bisleri International, JSW Paints, Raymond Lifestyle, Kellanova, Bajaj General Insurance, and several others
Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Rajeev Jain, Sr Vice President, Corporate Marketing, DS Group, explores how Sachin Tendulkar remains one of the most enduring and influential personal brands in modern history
Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how a news story about missing KitKat shipment quickly went viral, catching the attention of brands
Conversational AI is a more natural way to discover, evaluate, and complete purchases and makes shopping more straightforward, share industry heads
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
The tournament will be played in Sri Lanka from June 9 to June 21, 2026
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
On Anil Singhvi's birthday, it is worth celebrating not just a successful TV career but the remarkable journey of a professional who transformed business journalism into a mass conversation
Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem
NCCCL secured Rs. 870 crore worth of projects across residential, logistics and redevelopment segments covering over 34 lakh sq. ft. across MMR
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
Women investors are increasingly entering premium housing, commercial real estate and under-construction projects, reshaping India’s property market with data-driven investment decisions.
Rathin Lahiri, Head of Marketing and CSR, SBI General Insurance decodes how ‘Chuniye Bharosa, Apno Sa’ is reshaping insurance marketing in India
Retail media has evolved from a conversion tool into a seamless ecosystem shaping discovery, decision, and purchase in real time, share experts at e4m RetailEx Conference 2026
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
In a ₹30k cr category– still under indexing on AdEx, legacy bottled water brands are revving up communication as new players push premium narratives
The award ceremony celebrated game-changers in the marketing industry across 10 categories
In India, October saw steady progress with new highway launches, NHAI’s tunnel breakthrough, bullet-train bridge milestones and Indian Railways’ regional connectivity pushes across multiple corridors.
By integrating AdgeAI into the industry’s largest and most advanced production capability, Publicis will deliver real-time content measurement and predictive performance insights
The account was previously held 82.5 Communications; Innocean India won it after a three-month multi-agency pitch
Harshit Agrawal has over 16 years of experience across marketing, brand strategy, and digital transformation in the financial services and advertising sectors
According to platform data, the high-stakes clash easily exceeded the earlier peak of 65.2 million concurrent viewers recorded during the India–England semi-final in the tournament
The towering weighing scale balanced heaps of old newspapers, clothes and utensils against shopping vouchers — dramatizing a simple, high-impact message: ‘Purana Becho Mehenga, Naya Khareedo Sasta’
Dabur to acquire minority stake in luxury skincare D2C company for Rs 60 cr
Consumer brands adopting AI have seen boost in sales and social media engagement; connected environments have reset how marketers interact with audiences
The now-viral clip comes from German filmmaker Werner Herzog’s 19-year-old documentary, showing an Adélie penguin walking away from its colony
With vernacular content and local creators seeing strong traction in rural India, brands are blending traditional storytelling with voice search, short-form video and regional language content
From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption is rising, TV continues to play a significant role
Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
Vivek Das, Chief Digital Officer of Madison Media Group, says that the launch of MbrAIn addresses gaps in media planning, helping brands drive growth with an AI-powered, full-funnel strategy
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
Bajaj Auto’s General Manager Rishabh Bajaj and President – Marketing, Sumeet Narang, spoke to e4m on the strategy behind the newly launched Chetak C25 & more
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets
Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with Indian audiences driven by aesthetics, storytelling, and social validation
How brand activations let consumers touch, feel and engage with brands by tapping into 'Experience Culture'
Parle Agro’s total revenue from operations grew 5.1% to Rs 3,284.13 Cr in FY25
Nisus Finance has exited its Bengaluru project with a strong 23% return, showing how structured private credit is helping real estate projects finish faster and regain stability.
From humour to hard-hitting truth, IMPACT’s best of November honours the ads that pushed creativity forward & proved the power of ideas still wins
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks
Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
From an “underarm ambassador” at the U.S. Open to mayonnaise-scented fragrances, the CPG marketer sees sports as a diversifying sandbox.
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
Interruptive-style ads are annoying and disruptive, yet brands use them to gain subscribers, but how do such ads still actually work?
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
A photo from a Feeding India school visit triggers speculation and humour online
It has been deployed across Delhi, Gurgaon, Noida, Pune, Bengaluru and Chennai
The IPBL will debut from December 1–7, 2025, at the KD Jadhav Indoor Hall, Indira Gandhi Stadium in New Delhi
The dispute became public after YouTube accused Disney of using ‘the threat of a blackout on YouTube TV as a negotiating tactic’
Each cohort is a market of the size of a country with its own rules of engagement, says the latest report of Fireside Ventures titled “The Indian Consumer at 2030”
TV and digital media saw no ad lift in Sept–Oct despite the festive season, reveals TAM data, with experts blaming the slump on the RMG ban
Eileen Ooi, CEO, APAC & Monaz Todywalla, CEO, India at PHD on how they are set to register 50%+ growth in new business wins this year in India
The summit will be followed by the ninth edition of e4m Media Ace Awards, which will honour media agencies and the exceptional people who power them
Previously, Siddhartha Sharma has contributed to shows such as ET Now’s Technoholic, TV Today’s Gadgets & Gizmos, and Good News Today
Ankit Kapoor, CMO of Wholsum Foods opens up about the brand’s evolution, marketing philosophy, and how Slurrp Farm and Millé are reshaping family meals across India
Salesforce trims roles as AI takes on more routine support tasks, reflecting a wider enterprise shift to automated service with human oversight and stronger governance.
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
From verified data to VR tours, Prasun Kumar, CMO, Magicbricks, explains how the brand is redefining home search and why address is more than just a location
How Vinsmera Jewels' first ever ad featuring actor Mohanlal made the Kerala based brand a household name nationally because of its bold take on jewellery
Mayank Shah, Vice President at Parle Products, explains how e-commerce and q-commerce reshape FMCG with data-driven and omnichannel strategies
As online scams get smarter, so do the ads fighting them. This Independence Day, we're batting for freedom from fraud
WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
Mitali Maheshwari of Tata Starbucks on how Cold Brew, local flavours, and Gen Z vibes are reshaping India’s coffee culture with cool confidence
Pallavi Chopra of redBus explains why brands must go beyond language—tapping into regional culture, emotion, and everyday connection
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts
2024 was pivotal for message marketing in India as brands embraced innovation and personalisation to engage their customers with SMS, RCS and WhatsApp
The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
Kalli Purie has been instrumental in shaping the Group's integrated media strategy
Kaplan who is a Republican and free-speech champion for conservative voices has taken over from Clegg who is a Liberal Democrat leader and the former PM of UK between 2010 to 2015
Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression on our hearts
Rajat Sharma, Gaurav Banerjee, and R. Mahesh Kumar elected vice presidents, and I. Venkat as treasurer
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
Industry watchers say 2024’s regulatory actions will act as a wake-up call and push businesses to rethink playbooks while adapting to the changing landscape
Guest Column: Sony V. Mathew, Vice President, Head- Branding, Communications, ESAF Small Finance Bank writes about the compelling case study of the endurance of brand Donald Trump
Kumar brings a wealth of experience in integrated marketing, branding and performance across both traditional and digital media landscapes
Jai Lala, Chief Executive Officer, Zenith India, pens his thoughts about the rise of social media and how it has transformed our consumption of content
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Thums up, JK Tyres, Kajaria, Comfort, Astral Pipes, Beardo and Daawat are among the brands that have been onboarded
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, reveals how the brand is redefining banking with secure, seamless & inclusive experiences, regional diversity, partnerships and more
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media rights deal
According to the latest TAM AdEx (Jan-Jun '24) report, 32% of all ads on television featured celebrities
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
Proxy pages can change voter perceptions but have no official ties to the political parties they endorse, which has sparked transparency concerns
Brand experts say that personalization has to take into account predictability to avoid notifications that can turn into irritations
Companies bring out marketing tactics and focus on enhancing player experiences this Diwali as consumers look to spend big in the most vibrant time of the year
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