Advertising News India

As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15% 

e4m Staff Jan 21, 2026 10:49 AM

Jemimah Rodrigues, Shefali Shah, Harmanpreet Kaur and Smriti Mandhana take the lead in campaigns around this WPL 

e4m Staff Jan 20, 2026 2:57 PM

From Universal’s stake in Excel to Saregama’s bet on Bhansali, labels are moving upstream—reshaping how content is financed, discovered and monetised

e4m Staff Jan 19, 2026 11:50 AM

As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time judgement rather than identity

e4m Staff Jan 16, 2026 12:49 PM

Initiative emerges as the world’s top most agency network, delivering $2.1 billion in total new business in last 3 quarters, as per a COMvergence report

Kanchan Srivastava Jan 14, 2026 11:50 AM

From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past

Aryendra Khan Jan 14, 2026 11:50 AM

Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten

e4m Staff Jan 13, 2026 11:42 AM

The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker

Tasmayee Laha Roy Jan 12, 2026 12:11 PM

News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts

e4m Staff Jan 9, 2026 11:52 AM

As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond experiments to become the faces of modern campaigns

Aryendra Khan Jan 8, 2026 12:38 PM

From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase

e4m Staff Jan 7, 2026 11:41 AM

Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus

e4m Staff Jan 7, 2026 11:00 AM

Agent Hub has been launched with a curated set of ‘Super Agents’

e4m Staff Jan 6, 2026 1:31 PM

This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift

Shalinee Mishra Jan 6, 2026 1:28 PM

In 2026, creativity won’t be about volume or speed, but meaning, consistency, and the courage to say less as audiences grow more selective

Aryendra Khan Jan 6, 2026 1:18 PM

Agency heads  are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive 

e4m Staff Jan 5, 2026 11:16 AM

Madhurima Bhatia, Head of PR & Partnerships, Ipsos India & APEC talks about the complexities and challenges of 2025, and the emerging opportunities in the comms landscape

e4m Staff Jan 2, 2026 5:48 PM

While accepting the AAAI Lifetime Achievement Award, Joshi warned against cliché creativity, data overreach, and the need for human anchoring in AI-driven advertising

e4m Staff Dec 24, 2025 10:06 AM

Move over millennials, brands are now marketing to match the Gen Z vibe. How are brands rewriting the marketing playbook for the Zoomers?

e4m Staff Dec 19, 2025 10:03 AM

Layoffs, uncertainty, client conflicts & integration woes for the Omnicom network, will this benefit rival networks and independents in the near term?

e4m Desk Dec 9, 2025 2:26 PM

Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025

e4m Staff Dec 4, 2025 6:22 PM

Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme

e4m Staff Nov 21, 2025 10:28 AM

Nora Fatehi teamed up with Shenseea for a powerful rendition of her new single on one of America’s biggest late-night stages

e4m Staff Nov 20, 2025 5:58 PM

Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.

Owais Nov 20, 2025 1:58 PM

Vanilla Films, creates a poetic brand film rooted in the present with ‘Kasturi’.

Owais Nov 20, 2025 1:44 PM

Samsung Ads India has announced the appointment of Vignesh V as Director, Ad Sales for the region. With more than two decades of experience across media sales.

Owais Nov 20, 2025 1:24 PM

New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.

Owais Nov 20, 2025 12:58 PM

These top performers are concentrated in quick commerce, online food delivery, e-commerce, groceries and gaming—categories with high-frequency usage and strong functional cues.

Owais Nov 20, 2025 10:34 AM

Sehgal’s expected move comes at a crucial time for Times TV Network, signaling renewed stability, sharper growth plans, and a strategic leadership reboot for the broadcaster.

e4m Staff Nov 20, 2025 9:54 AM

Brands may display the seal on their websites, digital platforms, collaterals and advertising campaigns to convey to consumers their commitment to honest and accountable communication

e4m Staff Nov 17, 2025 12:40 PM

Chairman Philip Jansen and CEO Cindy Rose each buy 50,000 shares in simultaneous transactions, signalling leadership's confidence in the advertising giant's future prospects

e4m Staff Nov 17, 2025 12:37 PM

The campaign has been conceptualised by McCann Worldgroup India

e4m Staff Nov 17, 2025 12:31 PM

Ravi Bhaya will be the Chief Growth Officer, Publicis Media India; Jai Lala & Rathi Gangappa to continue leading Zenith and Starcom

e4m Staff Nov 17, 2025 10:23 AM

Revenue of the company fell 26%

e4m Staff Nov 17, 2025 10:07 AM

Binaifer Dulani, Founding Partner & Creative, Talented, on reimagining the agency model for today’s creators

e4m Staff Nov 14, 2025 12:06 PM

Rajesh Jain, Founder and Group MD of Netcore Cloud, explains how Agentic AI blends human instinct with machine autonomy to make marketing smarter

e4m Desk Nov 14, 2025 11:01 AM

Farewell to the legend who found stories in every brand — from Asian Paints to Fevicol, Piyush Pandey was truly the heart of Indian advertising

e4m Desk Nov 14, 2025 10:14 AM

At e4m Confluence 2025, Shashi Sinha, CEO of IPG Mediabrands India, shared his thoughts on AI in advertising, evolving media habits, the power of storytelling and more

e4m Staff Nov 12, 2025 11:12 AM

The campaign brings UNIQLO’s LifeWear philosophy to life through a serene winter story

Tripti Lochan Nov 11, 2025 7:13 PM

At the core of this offering is Creative Studio, Amazon’s integrated creative workspace

Abhishek Chanda Nov 11, 2025 11:59 AM

They’ve lifted the Cup and the country’s hopes- can India’s women cricketers now lift their brand power and match the men?

A P Sriram Nov 11, 2025 10:07 AM

When Wellbi refused Myntra’s deep discounts, founder Rishabh Harish called out the platform on X, sparking debate on brand value and autonomy

e4m Desk Nov 3, 2025 1:42 PM

Tata Consulting Engineers has named Puesh Ajmani as Chief Digital Officer, marking a strategic leap toward AI-native engineering and data-led innovation.

e4m Staff Nov 3, 2025 1:23 PM

EnterMind launches in Singapore with a whole brain AI model to help enterprises in Southeast Asia and India scale real world AI across retail, telecom, finance and insurance..

e4m Staff Sep 3, 2025 12:16 PM

ITW Arc debuts as ITW Universe’s new arm, offering legal and compliance expertise to help brands navigate complex regulatory landscapes

A P Sriram Sep 3, 2025 11:44 AM

Cheil India transforms into Cheil SWA Group, integrating seven companies to deliver full-funnel, data-driven marketing and digital transformation solutions

e4m Desk Sep 1, 2025 11:20 AM

Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners

e4m Staff Sep 1, 2025 11:17 AM

The event featured discussions on skincare stigma, self-acceptance, and awareness sessions for students across the country

e4m Staff Sep 1, 2025 11:10 AM

From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest

e4m Staff Sep 1, 2025 10:41 AM

Punt Creative, led by Harsh Shah and Rohan Naterwalla, will manage digital, social and campaign responsibilities for three of PCH’s brands – Lactocalamine, the i-range including i-pill, and Littles

e4m Staff Aug 29, 2025 3:37 PM

As online scams get smarter, so do the ads fighting them. This Independence Day, we're batting for freedom from fraud

Abdul Khan Aug 13, 2025 10:06 AM

Senior journalist may return to AajTak as Editor, but no official confirmation yet

e4m Desk Jul 23, 2025 11:09 AM

A freelancer fired a salvo at an ad agency over unpaid dues. Though now resolved, it raises the question—who protects freelancers in advertising?

e4m Desk Jul 22, 2025 6:43 PM

The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)

e4m Desk Jul 18, 2025 10:44 AM

The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)

e4m Desk Jul 18, 2025 10:44 AM

The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)

e4m Desk Jul 18, 2025 10:32 AM

In conversation with IMPACT, Aamir Khan discusses ‘Sitaare Zameen Par’, turning down ₹125 cr, and why real marketing connects through emotions—not trends

e4m Staff Jul 3, 2025 12:42 PM

Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix

Ajay Chandwani Jul 3, 2025 12:32 PM

Varun Gupta, Co-Founder, Boult on marketing strategies that helped the company grow despite an overall category decline, influencer marketing & more

e4m Desk Jul 1, 2025 4:22 PM

WeWork India signs leases for two new centres - WeWork EON Free Zone in Pune, and WeWork Ramanujan Intellion Park in Chennai.

e4m Desk Jun 13, 2025 12:53 PM

The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.

e4m Desk Jun 13, 2025 12:44 PM

The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.

e4m Desk Jun 13, 2025 12:40 PM

Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report

e4m Staff Mar 28, 2025 11:05 AM

How AI-Powered Marketing is Shaping the Real Estate Sector

Abbas Zaidi Mar 7, 2025 2:18 PM

Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation

e4m Staff Feb 23, 2025 12:23 PM

By 2025, programmatic ads are anticipated to account for more than 70% of digital ad spend in India, with an impressive CAGR of 11% through 2027

e4m Staff Feb 23, 2025 10:52 AM

Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers and more

e4m Staff Feb 23, 2025 10:37 AM

Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation

e4m Staff Feb 22, 2025 10:50 AM

Most recently, Sandeep Singh Arora was with Samsung India's Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing Communications

e4m Staff Feb 21, 2025 5:43 PM

Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year

e4m Staff Dec 27, 2024 11:00 AM

MV Shreyams Kumar, Mayura MS, and Devika MS talk about transformations at the 100-year-old institution, where the new generation is poised to drive digital innovation while preserving its print legacy

neeraj singh Dec 27, 2024 9:46 AM

Manish Kalra was recently appointed as Chief Business Officer for Global Markets at ZEE5

Neeraj Singh & sunny Sainy Dec 26, 2024 11:33 AM

Rakesh Malhotra, Founder, Livguard tells us how the company has taken the onus to educate consumers about usage of solar and e-mobility

e4m Staff Dec 24, 2024 10:58 AM

Kim has been associated with Hyundai Motor Company since 1991 and Hyundai Motor India since 2002

Neeraj Singh & sunny Sainy Dec 23, 2024 10:08 AM

OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers

Neeraj Singh & sunny Sainy Dec 20, 2024 10:00 AM

As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players

A P Sriram Dec 19, 2024 1:02 PM

Preeti Lobana was most recently VP at Google

Aarti Pahwa Dec 17, 2024 2:00 PM

e4m Report Card: Why 2024 was so pivotal for Meta

e4m Staff Dec 12, 2024 3:01 PM

Omnicom’s $30-billion power move: A new script for India’s ad industry

e4m Staff Dec 10, 2024 5:45 PM

Swiggy spent Rs 605 crore on advertising in Q2

e4m Staff Dec 4, 2024 10:30 AM

‘We’re focused on entertainment, don’t plan to enter sports unless there’s strong ROI’

Neeraj Singh & sunny Sainy Dec 3, 2024 3:46 PM

For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap into the emotional connect he has cultivated, say experts

e4m Staff Dec 3, 2024 3:35 PM

Australia bans social media for under-16s: A glimpse into the future for platforms?

Neeraj Singh & sunny Sainy Nov 30, 2024 1:55 PM

Nipun Kaushal, Chief Marketing Officer, YES Bank, reflected on the institution's remarkable comeback journey and rebuilding customer trust

Neeraj Singh & sunny Sainy Nov 30, 2024 1:31 PM

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Neeraj Singh & sunny Sainy Nov 29, 2024 2:44 PM

Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences

e4m Staff Nov 28, 2024 5:11 PM

In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media rights deal

e4m Desk Nov 25, 2024 4:22 PM

After Naveen Tewari of InMobi & Glance and Prasanth Kumar of GroupM, who will take home the title of e4m Influencer of the Year 2023? Read all about the nominees!

e4m Staff Nov 25, 2024 11:04 AM

Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’

e4m Staff Nov 25, 2024 10:58 AM

Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape

e4m Staff Nov 25, 2024 10:37 AM

Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, leaving media platforms to look for other advertisers

e4m Staff Nov 15, 2024 2:39 PM

Sandeep Dutta was formerly the India Business Lead at Accenture

e4m Staff Nov 14, 2024 10:32 AM

Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand

e4m Staff Nov 14, 2024 8:08 AM

WPP’s Enterprise Technology team in India is the first to move into the new Chennai campus, with further teams joining at a later date.

e4m Staff Nov 12, 2024 11:27 AM

Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025

e4m Staff Nov 12, 2024 10:19 AM

Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more

e4m Staff Nov 12, 2024 8:10 AM

This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health

e4m Staff Oct 24, 2024 10:20 AM

The account will be serviced from the agency’s Mumbai office

e4m Staff Oct 23, 2024 6:12 PM

Swagatika Das, Co-Founder of Nat Habit, shares insights into the brand's journey of 'fresh Ayurveda,' addressing the challenges faced, how the brand stays true to its authenticity and more

e4m Staff Oct 23, 2024 5:34 PM

The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum

e4m Staff Oct 8, 2024 4:36 PM

LinkedIn has a new breed of creators—those focused on producing content that are intellectual in nature. In contrast, Instagram thrives on entertaining, visually appealing content

Deepa B Oct 8, 2024 2:05 PM

The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires

e4m Desk Oct 8, 2024 2:00 PM

This week, we look back at Holi 2014 and the rise of vibrant festive ads from the season; also throwback to Jury Meet for IMPACT 50 Most Influential Women

e4m Desk Sep 30, 2024 4:23 PM

Moksh Chopra, General Manager, KFC India BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more

Abdul Khan Sep 27, 2024 3:48 PM

The board has come a long way from pandemic-stricken FY 2020-21 when it earned Rs 8.40 crore, underscoring the industry's resilience and the public's renewed interest in cinematic experiences

Aditi Malhotra Sep 27, 2024 3:44 PM

Rajdeepak Das is CCO-Publicis Groupe South Asia, and Chairman, Leo Burnett South Asia

Neeraj Singh & sunny Sainy Sep 27, 2024 9:45 AM

Last month, Livpure secured Rs 233 crore from M&G Investments and Ncubate Capital Partners to accelerate category expansion, product development, and market presence in the home segment

Abdul Khan Sep 23, 2024 10:51 AM

VS Kannan Sitaram, Co-founder and Partner, Fireside Ventures, engaged in an interesting conversation with Nawal Ahuja, Co-Founder of exchange4media, at the e4m D2C Revolution Summit 2024

Abdul Khan Sep 23, 2024 9:42 AM

Now, will have every five years to capitalize on election-related ad spending, compared to the current system where polls occur roughly every six months

e4m Staff Sep 19, 2024 12:53 PM

The total number of registered MSOs now stands at 850 as of August 31, 2024

A P Sriram Sep 18, 2024 11:07 AM

Rossiya Segodnya, RT and other related entities are now banned from Meta’s apps globally for foreign interference activity, the has said

e4m Desk Sep 18, 2024 10:39 AM

The pubcaster has already acquired additional spectrum and started the process of procuring the necessary equipment to operationalise it. These additional slots should be available in 4 to 6 months

e4m Staff Sep 17, 2024 9:53 AM

While efficient in the short-term, overuse of AI-driven campaigns can cause ad fatigue and lead to exorbitant ad spends in the long run, rue experts

e4m Staff Sep 14, 2024 7:48 AM

Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India

Ravikant Banka Sep 13, 2024 10:56 AM

The campaign with Sen will play out on her channels to attract maximum visibility

Abdul Khan Sep 13, 2024 10:52 AM

The deal was finalised on September 10, 2024

e4m Staff Sep 13, 2024 10:30 AM

Pati is a seasoned professional with over two decades of experience in driving revenue and leading

e4m Staff Sep 13, 2024 10:26 AM

As a part of this association, she will feature in its upcoming initiatives, campaigns

e4m Desk Sep 13, 2024 10:20 AM

With the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry bservers

neeraj test Sep 13, 2024 10:18 AM

India’s total AdEx expected to grow at 12.2% in 2024: PMAR Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madis

Abdul Khan Sep 13, 2024 10:00 AM

‘Our Oil Business Has Grown By 12% In Volume This Year, Food Segment Has Surged By test 142%’

Abdul Khan Sep 12, 2024 1:58 PM

Lenskart’s media duties are currently with Starcom

Aarti Pahwa Sep 12, 2024 1:52 PM

Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base

e4m Desk Sep 12, 2024 1:39 PM

Vikram Bahl, CMO of United Breweries, talks about the brand's partnership with Indian Racing League, marketing focusses, challenges and morebr

Abhijit Avasthi Sep 12, 2024 1:32 PM

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Abdul Khan Sep 12, 2024 1:23 PM

Lenskart’s media duties are currently with Starcom

e4m Staff Sep 12, 2024 12:17 PM

testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers

e4m Desk Sep 12, 2024 11:59 AM

Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads

Neeraj Singh & sunny Sainy Sep 11, 2024 10:25 AM

Zepeda joins X from Hyundai, where she was the Chief Marketing Officer for five years before becoming the Chief Creative Officer

Neeraj Guest Sep 10, 2024 5:50 PM

Be Unstoppable: Foxtale’s first-ever brand film celebrates woman-power and resilience

e4m Desk Sep 10, 2024 12:19 PM

Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets

e4m Staff Sep 10, 2024 11:04 AM

ZMCL’s ad revenue declined by 12% in FY24

e4m Staff Sep 10, 2024 10:32 AM

According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPLlll

exchange4media Chennai Bureau Sep 10, 2024 7:48 AM

ZMCL’s ad revenue declined by 12% in FY24

e4m Desk Sep 9, 2024 7:21 PM

At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation in building a brand

e4m Desk Sep 9, 2024 7:06 PM

Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base

e4m Desk Sep 9, 2024 6:54 PM

We are a national local wedding brand: Pelki Tshering, Tanishq

e4m Staff Sep 9, 2024 6:31 PM

The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts

e4m Desk Sep 9, 2024 6:30 PM

At the Pitch CMO Summit-South, a panel of experts from brands and agencies took upon a discussion on the power of AI in marketing, the use of AI in the creative aspect of the industry and more

e4m Staff Sep 9, 2024 6:22 PM

At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands

e4m Desk Sep 9, 2024 6:18 PM

Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape

Shantomoy Ray Sep 9, 2024 8:54 AM

Rana Barua, Havas’ Group CEO for India, South East & North Asia, spoke to e4m on his new role, working on the "One Asia" philosophy, the agency’s strategy in the APAC region and more

Sonam Saini Sep 9, 2024 8:47 AM

Ayushmann Khurrana has also booked 400% returns on his angel investment in the men's grooming company

e4m Staff Sep 7, 2024 8:08 AM

Ads we loved in the last week of August

e4m Desk Sep 7, 2024 8:07 AM

This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap

e4m Staff Sep 7, 2024 8:04 AM

The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival

e4m Staff Sep 6, 2024 4:46 PM

Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit

e4m Staff Sep 6, 2024 3:10 PM

Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more

Neeta Nair Sep 6, 2024 8:38 AM

This collaboration, featuring filmmaker Karan Johar and actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours

e4m Staff Sep 5, 2024 5:38 PM

iProspect will handle the business in seven markets

e4m Staff Sep 5, 2024 1:40 PM