Advertising News India
EnterMind launches in Singapore with a whole brain AI model to help enterprises in Southeast Asia and India scale real world AI across retail, telecom, finance and insurance..
ITW Arc debuts as ITW Universe’s new arm, offering legal and compliance expertise to help brands navigate complex regulatory landscapes
Cheil India transforms into Cheil SWA Group, integrating seven companies to deliver full-funnel, data-driven marketing and digital transformation solutions
Yash Chandiramani, Founder of Admatazz, shares a no-nonsense guide for founders to get the best out of their marketing partners
The event featured discussions on skincare stigma, self-acceptance, and awareness sessions for students across the country
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
Punt Creative, led by Harsh Shah and Rohan Naterwalla, will manage digital, social and campaign responsibilities for three of PCH’s brands – Lactocalamine, the i-range including i-pill, and Littles
As online scams get smarter, so do the ads fighting them. This Independence Day, we're batting for freedom from fraud
Senior journalist may return to AajTak as Editor, but no official confirmation yet
A freelancer fired a salvo at an ad agency over unpaid dues. Though now resolved, it raises the question—who protects freelancers in advertising?
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
The landmark digital marketing conference will conclude with the prestigious Indian Digital Marketing Awards (IDMA)
In conversation with IMPACT, Aamir Khan discusses ‘Sitaare Zameen Par’, turning down ₹125 cr, and why real marketing connects through emotions—not trends
Beating 2024 and 2023’s metal Tally, India really roared back at the Cannes Lions this year, with FCB India leading with 9 Lions and a Grand Prix
Varun Gupta, Co-Founder, Boult on marketing strategies that helped the company grow despite an overall category decline, influencer marketing & more
WeWork India signs leases for two new centres - WeWork EON Free Zone in Pune, and WeWork Ramanujan Intellion Park in Chennai.
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
By 2025, programmatic ads are anticipated to account for more than 70% of digital ad spend in India, with an impressive CAGR of 11% through 2027
Nishant Kashikar, Country Manager - India and Gulf, Tourism Australia, talks about Tourism Australia’s latest marketing campaigns, leveraging Australian cricketers and more
Apart from the CMO, the CTO Suvonil Chatterjee has also tendered his resignation
Most recently, Sandeep Singh Arora was with Samsung India's Consumer Electronics division as Head of the Online Business Unit and then the Head of Marketing Communications
Whether it was rekindling conversations about classic films or redefining festive magic with a technological twist, take a look at the ads that were the talk of the town this year
MV Shreyams Kumar, Mayura MS, and Devika MS talk about transformations at the 100-year-old institution, where the new generation is poised to drive digital innovation while preserving its print legacy
Manish Kalra was recently appointed as Chief Business Officer for Global Markets at ZEE5
Rakesh Malhotra, Founder, Livguard tells us how the company has taken the onus to educate consumers about usage of solar and e-mobility
Kim has been associated with Hyundai Motor Company since 1991 and Hyundai Motor India since 2002
OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
As compared to Phase II, which had 70 applicants, Phase III has drawn only 20 players
Omnicom’s $30-billion power move: A new script for India’s ad industry
‘We’re focused on entertainment, don’t plan to enter sports unless there’s strong ROI’
For Vikrant Massey, his early retirement, if genuine, could create a halo effect around his body of work. Brands may use his legacy to tap into the emotional connect he has cultivated, say experts
Australia bans social media for under-16s: A glimpse into the future for platforms?
Nipun Kaushal, Chief Marketing Officer, YES Bank, reflected on the institution's remarkable comeback journey and rebuilding customer trust
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media rights deal
After Naveen Tewari of InMobi & Glance and Prasanth Kumar of GroupM, who will take home the title of e4m Influencer of the Year 2023? Read all about the nominees!
Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
Once the shining stars of sports sponsorship, edtech, betting and crypto firms have gradually restricted their involvement, leaving media platforms to look for other advertisers
Branding experts weigh in on Vistara's sky-high standards in delivering consumer experience, which built its reputation as a uniquely Indian luxury brand
WPP’s Enterprise Technology team in India is the first to move into the new Chennai campus, with further teams joining at a later date.
Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
Swagatika Das, Co-Founder of Nat Habit, shares insights into the brand's journey of 'fresh Ayurveda,' addressing the challenges faced, how the brand stays true to its authenticity and more
The high court has dismissed the petition as “not maintainable” while saying that TDSAT was the appropriate forum
LinkedIn has a new breed of creators—those focused on producing content that are intellectual in nature. In contrast, Instagram thrives on entertaining, visually appealing content
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
This week, we look back at Holi 2014 and the rise of vibrant festive ads from the season; also throwback to Jury Meet for IMPACT 50 Most Influential Women
Moksh Chopra, General Manager, KFC India BMU, shares insights about initiatives to promote the speech and hearing-impaired (SHI) community, #SpeakSign campaign, and more
The board has come a long way from pandemic-stricken FY 2020-21 when it earned Rs 8.40 crore, underscoring the industry's resilience and the public's renewed interest in cinematic experiences
Rajdeepak Das is CCO-Publicis Groupe South Asia, and Chairman, Leo Burnett South Asia
Last month, Livpure secured Rs 233 crore from M&G Investments and Ncubate Capital Partners to accelerate category expansion, product development, and market presence in the home segment
VS Kannan Sitaram, Co-founder and Partner, Fireside Ventures, engaged in an interesting conversation with Nawal Ahuja, Co-Founder of exchange4media, at the e4m D2C Revolution Summit 2024
Now, will have every five years to capitalize on election-related ad spending, compared to the current system where polls occur roughly every six months
The total number of registered MSOs now stands at 850 as of August 31, 2024
Rossiya Segodnya, RT and other related entities are now banned from Meta’s apps globally for foreign interference activity, the has said
The pubcaster has already acquired additional spectrum and started the process of procuring the necessary equipment to operationalise it. These additional slots should be available in 4 to 6 months
While efficient in the short-term, overuse of AI-driven campaigns can cause ad fatigue and lead to exorbitant ad spends in the long run, rue experts
Kanchan Achpal, CMO of Bliss Chocolates (SMOOR) shares how the luxury brand plans to expand its presence across India
The campaign with Sen will play out on her channels to attract maximum visibility
Pati is a seasoned professional with over two decades of experience in driving revenue and leading
As a part of this association, she will feature in its upcoming initiatives, campaigns
With the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry bservers
India’s total AdEx expected to grow at 12.2% in 2024: PMAR Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madis
‘Our Oil Business Has Grown By 12% In Volume This Year, Food Segment Has Surged By test 142%’
Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base
Vikram Bahl, CMO of United Breweries, talks about the brand's partnership with Indian Racing League, marketing focusses, challenges and morebr
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
Leading the charge among top spenders is Congress leader Deepender Singh Hooda, who invested Rs 27.6 lakh on 814 ads
Zepeda joins X from Hyundai, where she was the Chief Marketing Officer for five years before becoming the Chief Creative Officer
Be Unstoppable: Foxtale’s first-ever brand film celebrates woman-power and resilience
Ashiish V Patil, ex-CEO of MTV India; former Head of Youth Films, Talent Management, Brand Partnerships and Digital Originals at Yash Raj Films, shares his take on marketing budgets
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPLlll
At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation in building a brand
Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base
The rapid adoption of AI requires the development of Responsible AI systems—those that ensure security, respect privacy, and operate transparently, say experts
At the Pitch CMO Summit-South, a panel of experts from brands and agencies took upon a discussion on the power of AI in marketing, the use of AI in the creative aspect of the industry and more
At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape
Rana Barua, Havas’ Group CEO for India, South East & North Asia, spoke to e4m on his new role, working on the "One Asia" philosophy, the agency’s strategy in the APAC region and more
Ayushmann Khurrana has also booked 400% returns on his angel investment in the men's grooming company
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
This collaboration, featuring filmmaker Karan Johar and actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours
The new campaign is part of the brand’s ‘Tr. For Teachers’ initiative
As per TAM’s half-yearly report, in the first half of 2024, HUL led the advertising landscape with a 20% share, followed by Reckitt Benckiser at 12%
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
While OMG will be responsible for overseeing the Americas, WPP will handle the EMEA and APAC regions
Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer
Titled 'Transforming Lives', the campaign draws a parallel with Sourav Ganguly’s journey in the world of cricket
The launch has been supported by a campaign featuring brand ambassador Varun Dhawan
Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4
Saugata Gupta, Managing Director and Chief Executive Officer of Marico Limited, is the current Chairman
The campaign is for the brand's foldable and fat-tyred e-cycle Doodle V3
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
The campaign 'ZEE5 TV Dekha Kya' educates users about the convenience of watching TV shows on ZEE5’s AVOD proposition, ZEE5 TV Apna TV
The academy in its ad said that 336 out of 933 selected IAS candidates were from the institute, apart from other claims
In an industry starved for innovation, the Indian Socio-Economic Classification (ISEC) promises to revolutionize media measurement. Yet, it languishes in bureaucratic limbo
On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
Conceptualized by Lowe Lintas, the multi-starrer film features actors from various regions
The new TVC is part of the brand’s ‘Walk. Walk. Walk. Walk with Walkaroo’ campaign
This partnership with The Womb is focused on developing the master brand proposition and its creative approach
The campaign has been created and executed by Thought Blurb Communications
A high-powered jury led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman, McCann APAC, is set to finalize the 30 young achievers from the agency ecosystem
Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
The Ova News Ovulation Detection Kit is a product designed to help women with family planning
OAG has aligned BBDO, DDB, TBWA and the Advertising Collective under one leadership
The campaign is now currently being showcased across YouTube, Meta, Hotstar and various other OTT and social media platforms
The film is aimed at strengthening McDonald's fried chicken portfolio for the South market
WBD AIM is a first-party data platform to enhance audience targeting capabilities
Ad land experts observe that India’s talent pool, lower operational costs, and expertise in emerging tech make it an ideal setting for Global Capability Centers
The multimedia campaign has underlined the brand’s cutting-edge research
The campaign has been conceptualized in collaboration with OML Entertainment
The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
The brand won 2 golds and 3 silver across categories for its outstanding work and creativity
The brand also won 13 metals, including 4 golds, 4 silver and 5 bronze, across categories for their outstanding works
The campaign also warns consumers against the dangers of toxic smoke
The campaign features the duo of Karan Johar and Orry in a series of witty and engaging videos
As per a TAM AdEx report, while the ad volume share of GECs was 30% from Jan to June 2024 same as the previous H1, news channels had a share of 27% in H1 2024, up by 2% from 25% in H1 2023
Read more news about Latest Advertising News, Marketing News, PR & Corporate Communication News, Digital News on Exchange4media.
For more updates, be socially connected with us on
Instagram,
LinkedIn,
Twitter,
Facebook
,
Youtube,
Whatsapp
&
Google News
