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While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR
Prior to his elevation, Akhil Juluru held the role of General Manager - Business at the company
On Anil Singhvi's birthday, it is worth celebrating not just a successful TV career but the remarkable journey of a professional who transformed business journalism into a mass conversation
Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers
Viswanathan has been an integral part of Finolex Cables' leadership team for more than 17 years
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Frank Melloul will be working on public diplomacy and international outreach
Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?
NCCCL secured Rs. 870 crore worth of projects across residential, logistics and redevelopment segments covering over 34 lakh sq. ft. across MMR
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
Bopche’s departure follows the earlier exit of Jitender Dabas from Cheil X this year
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
NCLAT has directed that implementation of any resolutions shall remain in abeyance until final adjudication of the proceedings pending before NCLT
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
The 4th edition of the conference is set to take place in Mumbai on June 11
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
At the e4m PR & Corp Comm Women Achievers Summit 2025, the session explored the defining role of mentorship and how it continues to shape professionals, leadership journeys, and workplace cultures
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
From nostalgia and qawwalis to algorithm-age fashion and Parkinson's empathy: Indian advertising finds its cultural footing this week
Women investors are increasingly entering premium housing, commercial real estate and under-construction projects, reshaping India’s property market with data-driven investment decisions.
Rathin Lahiri, Head of Marketing and CSR, SBI General Insurance decodes how ‘Chuniye Bharosa, Apno Sa’ is reshaping insurance marketing in India
Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India
Before this, Inderpal Singh Jaggi served as Deputy Vice President at Shemaroo Entertainment Limited
Twitter honors women's voices and empowerment through the #EveryWoman campaign, highlighting impactful conversations and initiatives for International Women's Day.
Calvin Harris made his India debut in Mumbai on 18 April 2026, with a large crowd gathering at Infinity Bay, Sewri
Retail media has evolved from a conversion tool into a seamless ecosystem shaping discovery, decision, and purchase in real time, share experts at e4m RetailEx Conference 2026
She most recently held the role of Global Head of Digital at Marico Limited
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
In a ₹30k cr category– still under indexing on AdEx, legacy bottled water brands are revving up communication as new players push premium narratives
Geopolitical conflicts abroad can ripple into India’s property market, driving up costs and unsettling sentiment.
In India, October saw steady progress with new highway launches, NHAI’s tunnel breakthrough, bullet-train bridge milestones and Indian Railways’ regional connectivity pushes across multiple corridors.
By integrating AdgeAI into the industry’s largest and most advanced production capability, Publicis will deliver real-time content measurement and predictive performance insights
Ajit Varghese, Partner & Group CEO, Madison on why growth lies beyond traditional TV, inside large screen systems and digital-first ecosystems
Chief Minister Siddaramaiah announced this move while presenting the state’s 2026–27 Budget in the Legislative Assembly
Gulf Oil’s association with the franchise continues for the next four years, a relationship that has spanned across thirteen seasons
Netflix appoints Magali Huot as Director of Games Marketing, Mainstream Games
Sai Ramana, CEO, Piramal Consumer Healthcare, speaks to IMPACT about refreshing Lacto Calamine while retaining legacy trust and relevance for new-age consumers
To qualify for this year’s MADDYS, work must have been first released between 1st April 2025 and 31st March 2026
AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026 reveals what shaped marketer choices last year and what lies ahead
Industry leaders explain why brands are moving from logo-led sponsorships to immersive fan engagement across India’s evolving sports ecosystem
In a YouTube interview, Mohan revealed that Shorts remain one of the platform's fastest-growing formats and will receive increased investment throughout 2026.
Cricket legends Yuvraj Singh and Ravi Shastri bring to life the latest Sting Energy x Sound of Six, in a high-energy campaign with a bold ambition: to own the sound of every Six
At the ninth edition of the conference, Samir Ratanjankar, Senior VP - JioMart Reliance Retail, will engage in a fireside chat with Gaurav Modi, VP, Vertoz
Sam Balsara, Chairman, Madison World, tells Neeta Nair how PMAR 2026 captures India’s digital momentum and AdEx reset
AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026 reveals what shaped marketer choices last year and what lies ahead
OpenAI and Google’s partnership with BCCI & ICC marks the arrival of the next heavyweight advertiser category, industry executives say
Speaking at India AI Impact Summit 2026, Prince argued that while AI today appears concentrated and expensive, the factors driving that concentration are unlikely to remain permanent
Ruchika Bansal is a seasoned professional with over two decades of multi-dimensional experience across corporate strategy, investments and more
Ravichander has announced the launch of Albuquerque Records, an artist-owned music label that signals a defining new chapter in his career
The now-viral clip comes from German filmmaker Werner Herzog’s 19-year-old documentary, showing an Adélie penguin walking away from its colony
After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
Complete removal of duty on newsprint, fixing tax asymmetry between digital and print & incorporation of FM radio into mobile handsets top the Budget wishlist of industry heads
From airports to film soundtracks, brands are redefining Republic Day messaging to reflect a modern, emotionally driven ‘Brand India’ for audiences worldwide
The company has fully redeemed its non-convertible, non-cumulative redeemable preference shares
Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones
The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India
South production houses are planning music, films, series, digital distribution, merchandising, live events, and creator ecosystems as one integrated stack
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Once anchored in cafés, in-store visibility, outdoor advertising and physical sampling, coffee brands’ marketing strategies are being fundamentally rewritten
The lawsuit aims to compel Warner Bros to disclose the financial analysis that led its board to support Netflix’s $82.7 billion cash-and-stock deal
Shetty has been among the key commercial leaders in Network18’s digital and studio ecosystem over the past several years
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
As audiences move fluidly across screens, brands are being forced to rethink how reach, relevance, and results are truly built, say experts
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, on how regional language marketing has become India’s most powerful growth lever, unlocking billion-dollar markets
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
Investors are backing execution-led sectors, from deep tech and enterprise software to healthcare and Bharat-focused fintech, note industry pundits
Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, building familiarity and trust over time
The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
In its argument, Paramount has said that the cable business at the centre of Netflix’s proposal holds little to no standalone value
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
Sangani, who took charge as CEO – News18 Digital in April 2025, has been one of the key architects of Network18’s digital news business over the last several years
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
DPDP does not mandate mass deletion of old customer data but introduces purpose limitation, retention boundaries, and consent standards - marketers need to find a way around this, and fast
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
The deal is to be formally unveiled in Mumbai today, marking one of the most significant global music investments in an Indian production house
As per an ET report, Tata Sons Group Chairman N Chandrasekaran is in talks with global airline chiefs and is exploring a leadership overhaul at Air India
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with Indian audiences driven by aesthetics, storytelling, and social validation
Madhurima Bhatia, Head of PR & Partnerships, Ipsos India & APEC talks about the complexities and challenges of 2025, and the emerging opportunities in the comms landscape
Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts
From premium LED billboards to rural haats and temple towns, brands across categories are opting for OOH, reaffirming that outdoor is back in the core media mix, assert industry players
The draft puts forward a far tougher enforcement framework to curb Bengaluru’s long-standing problem of unauthorised hoardings
Venkata Peri has worked with global firms including IBM, Deloitte and PwC
In the statement issued, The Wire demanded the immediate return of the journalist’s along with the full chain of custody
Karan Wahi partners with Knack Beverages as investor and brand ambassador
According to sources, IBDF’s silence stems from sharp differences of opinion among its members
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
How brand activations let consumers touch, feel and engage with brands by tapping into 'Experience Culture'
Her natural behaviour, maintaining personal lists, saving notes and sharing recommendations within her network, closely mirrors the way people actually discover and plan today, the company said
While accepting the AAAI Lifetime Achievement Award, Joshi warned against cliché creativity, data overreach, and the need for human anchoring in AI-driven advertising
Move over millennials, brands are now marketing to match the Gen Z vibe. How are brands rewriting the marketing playbook for the Zoomers?
Nisus Finance has exited its Bengaluru project with a strong 23% return, showing how structured private credit is helping real estate projects finish faster and regain stability.
From humour to hard-hitting truth, IMPACT’s best of November honours the ads that pushed creativity forward & proved the power of ideas still wins